COLOGNE, Germany – Strong demand across its vehicle range in November –led by new model introductions – drove Ford of Europe’s 10th straight month of retail market share growth and sixth straight month of sales volume growth.
Ford sales in its traditional 19 European markets rose 0.3 per cent in November to 84,300 units. Year-to-date, Ford has sold almost a million vehicles in these markets – and nearly 1,250,000 across its total 51 European markets.
Ford’s total market share in its traditional 19 markets was 7.7 per cent in November and 7.9 per cent year-to-date, unchanged from the same periods last year. Ford’s passenger car retail market share in its five largest Western European markets (U.K.,Germany, France, Italy and Spain) grew by 0.6 percentage points to 7.7 percent – Ford’s 10th straight month of retail share growth. Year to date, Ford of Europe’s retail share totals 8.3per cent, a full percentage point better than a year ago.
When compared to November 2012, Ford sales to profit and brand enhancing retail and fleet customers increased 11 percentage points to 76 per cent of total sales – three percentage points better than industry average. At the same time, Ford reduced sales to rental companies and dealer registrations, which tend to be less profitable, to 24 per cent from 35 per cent a year ago.
“We continue to make real progress in a tough market thanks to successful new vehicles and our focus on the retail market, which represents private individuals who have a choice and are choosing Ford,” said Roelant de Waard, vice-president, Marketing, Sales and Service, Ford of Europe. “We have the opportunity to keep the momentum with the recent launches of the Transit Connect and Tourneo Connect, with much more to come in 2014.”
Ford has announced it plans to start selling the new EcoSport SUV, the Transit two-tonnecommercial vehicle, the Transit Courier, the Tourneo Courier, the Mondeo, the Mondeo Hybrid, the C-MAX Energi plug-in hybrid and other vehicles yet to be announced.
“In addition, last week we confirmed that the iconic Ford Mustang would go on sale in Europe for the first time in 2015; we showed the Edge Concept – a preview of the production Edge thatwill come to Europe in the near future, and the Ka Concept, our newest affordable global small car, which will also be coming to Europe in a couple of years,” de Waard said.
Market and sales highlights
Industry sales in Ford’s 19 traditional markets grew 0.9 per cent in November. For the year, industry sales are down by 3.1 per cent since November. Ford remained the No. 2 best-selling vehicle brand for both November and throughout the year in the region.
Ford registered 15,900 commercial vehicles in November and 172,600 units year-to-date, an increase of 17 per cent and 5.3 per cent, respectively. This drove Ford’s commercial vehicle share to 9.1 per cent in November, up 1.0 percentage point, and to 9.4 per cent year-to-date, up 0.6 percentage points.
In the United Kingdom, Ford’s largest European market by sales volume, the company continued to extend its No.1 position. Ford’s sales volume rose by 4.1 per cent in November to 26,700 and by 8.9 per cent to 357,500 year-to-date. Ford’s retail share in November year-to-date was 11.3 per cent, an increase of 0.6 percentage points on the first 11 months of 2012.
Ford Fiesta and Ford Focus were the UK’s No.1 and No.2 best-selling vehicles year to date. Ford cars are in their 37th consecutive year of market leadership, and Ford commercial vehicles in their 48th successive year of leadership in the UK.
With 20,500 new registrations in November, Germany again was Ford’s second largest sales market in Europe. Ford’s total vehicle market share was 7.2 per cent for the month, up 0.7 percentage points on November 2012, while Ford’s retail share grew by 3.1 percentage points to 7.5 per cent. Ford’s commercial vehicle November share in Germany grew by 1.1 percentage points to 9.1 per cent.
In Russia, Turkey and Italy, Ford has sold 94,400, 94,200 and 86,600 vehicles respectively, during the year-to-date, making them the third, fourth and fifth largest markets for Ford so far this year.
In November, sales in the countries where Ford of Europe operates through importers – most of which are in Eastern Europe and North Africa (Ford’s European Direct Markets) – were up 1.1 percentage points, at 4,300 units.
Across its total 51 European markets, Ford sold 109,200 vehicles in November.
Vehicle sales highlights
Customer demand was up across Ford’s entire product range, led by some of its latest vehicle introductions such as Kuga, Transit Custom, and Ranger.
Fiesta sales in November increased 2.4 per cent to 25,500 – the highest November registrations for Fiesta since 2010. Throughout the year, 269,000 Fiestas have been sold, making it the No.1 best-selling Ford vehicle ahead of the Focus and the Transit. Fiesta retail sales share in its segment grew by 1.9 percentage points in November.
Kuga sales were strong in November, with 5,800 units sold – up 31 per cent in November, and at 63,600 year-to-date (up 1 per cent on the same period 2012) the best Kuga November and to-date November registrations since 2010. Retail November share for Kuga was up 2.4 percentage points year-on-year.
Galaxy and S-MAX were a hit with customers, with sales up by 25 and 71 per cent, respectively. November retail shares were up 3.6 percentage points for S-MAX and 5.4 percentage points for Galaxy.
Mondeo November registrations were up 15 per cent at 3,800, and at 45,500 throughout the year. Retail November share increased by 2.6 percentage points.
Commercial vehicles saw a strong demand for Transit Custom and Ranger. Ranger year-to-date sales increased by 56 per cent versus the same period last year, and were the highest for a November year-to-date period since 2007.