TORONTO - For over 38 years, the Canadian International Auto Show (CIAS) has proven itself the largest in the country.
This years’ overall CIAS theme: Welcome to The Next Dimension – there’s an evolution happening in the world today. It’s happening every second, all around us. The way we discover, connect and experience the world is changing at a pace we’ve never seen before.
This theme, the idea of connection, of keeping up with and leading change, is something that is a focus for Ford.
On press day (Thursday, Feb. 16), Scott Cauvel, vice president, Sales, Ford of Canada, kicked-off the Ford media conference by touching on this idea that success comes from learning, from listening to the customer and then giving them more than what they’ve asked for. It’s about being committed to going further.
The fun and spirited Ford Fiesta and the new Ford Focus are both great examples of how Ford went beyond customer expectations by offering small, economical cars without sacrificing the features and conveniences that make driving fun.
At the same time, Ford maintained its truck leadership. The Ford F-Series has been the best-selling pickup in Canada for a 46 consecutive years. And we can’t forget about the Ford Escape – Canada’s favourite small SUV for eight years in a row. With the all-new 2013 Escape we’ll deliver the fuel economy customers dream of and the versatility they crave.
The purr of a performance engine welcomed Graeme Whickman, vice president, Marketing, Ford of Canada, to the stage to introduce the new products and technologies that will continue to exceed our customers’ expectations.
Remaining true to our performance heritage, the Ford Fiesta ST concept and Ford Focus ST promises Canadians from coast to coast flat-out driving exhilaration. Excitement in the audience grew as the 2013 Ford Mustang Shelby GT500 was introduced.
With the roar of the Mustang still hanging in the air, the new 2013 Ford Flex (built right here in Canada) pulled up and Dianne Craig, the new Ford of Canada president and CEO, exited the vehicle and took to the stage. Glad to be at her first Canadian International Auto Show, Craig summed it up best when she said, “If there is one thing I’ve learned very quickly, it’s that Canadian buyers don’t want to make sacrifices or compromises…and they shouldn’t have to.”
Take fuel economy for example, Ford believes that drivers should get the performance, comfort and capability they want in a vehicle and save at the gas pump.
With fuel economy top of mind, the new C-MAX Hybrid and C-MAX Energi (plug-in hybrid) were a big hit with the crowd. And, as all three new Fusion models were revealed simultaneously, the positive reaction by the media was unmistakable. Highlighting the Power of Choice with five available powertrains, the new Ford Fusion is the first sedan in the world to offer buyers a choice of gasoline power, full hybrid or plug-in hybrid.
Media were eager to get close to the new vehicles, to touch them, sit in them and talk to Ford experts about everything down to the nuts and bolts.
Media day is always exciting, but before the press conference had even begun the day kicked-off on a high note with the ecoENERGY Awards presented by Natural Resources Canada. This year, Ford took home awards for the Escape Hybrid and Transit Connect Electric.
The show officially opens to the public on Friday, Feb. 17 and the Ford stand is packed with interactive fun:
• To give customers a taste of the new Focus ST, the ST Simulator – a three person professional racing simulator game – gave visitors the feel of the new Focus ST on a simulated race track
• The EcoBoost Engine Build Up was a live presentation where experts build and disassemble an EcoBoost engine while explaining the engineering, precision and class-leading product benefits within the individual elements and components
• The Electric Genius Table was an interactive table that taught visitors bout Ford’s electric vehicles including Battery Electric Vehicle (BEV), Hybrid and Plug-in Hybrid Electric vehicles, with a BEV battery, charging stations and a vehicle centrestack
• Product specialists were also on the floor to guide visitors through a hands-on technology demo inside a variety of vehicles, including demonstrations of the new MyFord Touch system
The Ford Edge with EcoBoost and the Ford Transit Connect Electric also shone as part of the Eco-Drive Showcase exhibit presented by CAA, a brand new feature at the auto show presenting an array of clean fuel-efficient vehicles and technologies.
The Canadian International Auto Show runs from Feb. 17 – 26, 2012 at the Metro Toronto Convention Centre.