OAKVILLE – Ford Motor Company of Canada, Limited today announced the appointment of Dianne Craig as president and CEO, effective Nov. 1, as the company readies to mark its second straight year as the auto sales leader in Canada. Craig replaces David Mondragon, who has served as president and CEO since August 2008.
“Dave’s contributions to Ford of Canada during the last three years have been significant. He led the team through one of the most tumultuous times in the industry and successfully grew the business, bringing new customers to Ford,” said Mark Fields, Ford’s president of The Americas. “This positive marketplace momentum will continue to build as Dianne shares her extensive dealer relations skills, sales background and marketing expertise with the Ford of Canada team.”
Craig was the general manager for the Southeast Market Area in the U.S., a position she assumed in March 2009. In this role, she was responsible for all marketing, sales and service operations for 520 Ford and Lincoln Mercury dealers in North Carolina, South Carolina, Georgia, Alabama and Florida.
Craig joined the company in 1986 in an entry-level field position and has held a variety of sales and marketing positions including advertising, product marketing, contests and incentives and field operations.
She has also led the company’s Ford and Lincoln Mercury U.S. dealer relations efforts. In this capacity, she directed the National Ford and Lincoln Mercury Dealer Council process and other related dealer activities including National Dealer Meetings.
Craig was born in Buffalo, New York. She graduated from the State University of New York and holds a master’s of Business Administration from Ohio State University.