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 Ford of Britain Unveils New Maintenance Programme

DATE: Will be calculated from "Release Start Date" field.

BRENTWOOD, England – Ford of Britain has capped the price of servicing and maintenance for older Ford vehicles with the launch of a new programme that aims to make the cost of motoring more transparent and more affordable. Called Motorcraft 4+, the new package was developed by Ford and its dealer network.

More than 550 Ford dealerships across the UK will offer the Motorcraft 4+ package and customers can now book a service appointment online at any time, by visiting Ford’s Online Service Booking website.

Motorcraft 4+ offers national maximum price service options – £119 for a minor service, and £189 for a major service – as well as a maximum MOT price of £35, reducing to £30 when combined with a Motorcraft Service. These prices include all required service parts, labour carried out by Ford-trained technicians and VAT.

The Ford Motorcraft 4+ package accelerates the transformation of Ford’s customer service experience, supported by new-look dealerships.

Maximum price servicing is just one of the many benefits offered through Motorcraft 4+, which includes a number of key quality commitments. Vehicles serviced through the Motorcraft programme receive free roadside assistance, Ford’s eCHECK 30-point visual inspection, and are able to benefit from the Ford Accident Management service, available free through the Ford “One Call” 24/7 helpline. Ford has also introduced price capping of tyres to its Motorcraft package.

  

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10/31/2013 3:00 AM