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 Ford in the Press – Week ending 28.02.14

DATE: Will be calculated from "Release Start Date" field.

​New Ford Focus dominates the Ford coverage in Europe’s press this week following its reveal at Mobile World Congress in Barcelona…
 
The Sunday Times (UK) says new Focus “features a host of driver aids aimed at making life simpler for busy parents negotiating congested streets”. It adds: “Its party trick will be the ability to park itself: as well as executing parallel parking with minimal driver input, it is the first Ford to be able to perform perpendicular parking manoeuvres in, say, a multistorey car park. When it comes to reversing out of a tight spot, radars on the rear corners of the car are able to detect if another vehicle — or a shopper pushing a trolley — is about to cross the Focus's path. If that happens, an interior warning is sounded.”
 
Carmagazine.co.uk delivers this verdict on new Focus: “Watch out VW Golf: this is the new Ford Focus that’s been unveiled by Ford ahead of the 2014 Geneva motor show. Gone is the bluff, snouty front end of the current car and in its place are sleeker, narrower front and rear lights, a new bonnet, bumpers and a new grille.”
 
Autoworldnews.com (Spain) says new Focus is the car of choice for hungry motorists: “Ford has revealed a new in-car, voice-activated system that will list the closest restaurants for drivers whenever they say they're hungry.  Unveiled at the Mobile World Congress, the new technology will become a standard part of Ford's upcoming vehicles. As part of the car's SYNC 2 functionality, the 8-inch display responds to a variety of voice commands to give motorists eatery recommendations, reviews and directions. The system that scopes out nearby restaurants is part of the new Ford Focus, which also launched at Mobile World Congress.”
 
Motoring.co.uk predicts a bright future for new Focus: “In 2010 it was the most advanced car in the segment and this new generation looks like it will hold on to that title. A whole host of other technologies available include a hands-free way of perpendicular parking, Cross Traffic Alert, which warns drivers when reversing out of a space of oncoming traffic, Park-Out Assist, which aids drivers when exiting a parallel parking space and the Ford MyKey system. This can programme the car for younger drivers, so you can restrict things like top speed and not have the ability to switch off traffic aids.”
 
Autoreporter.net (Germany) says new Ford Focus looks like “a small Aston Martin”. It goes on to say: “That’s because of the refreshed offering’s new front end, which is a bit reminiscent of the ones use by the British luxury brand. Overall, the new Focus’s styling is considerably smoother than that of its predecessor. This applies to the hatchback, the sedan and the station wagon version alike. In addition to its unmistakable looks, the 2014 Focus facelift also adds a few new features. Among them is a 1.5-liter four-cylinder EcoBoost engine, which replaces the 1.6-liter variant. The emergency braking assistance system has been improved to work at speeds of up to 50km/h and it also includes a pedestrian recognition system.”
 
Motor 16 (Spain) says new Focus has a “very striking exterior”, adding: “It’s more attractive, intelligent, advanced, intuitive and efficient. Ford has revamped the Focus, the world’s best-selling car, which will be officially unveiled at the Geneva Motor Show. We had a preview of the advances in this model, which will arrive in September. It is neither a new generation nor a minor upgrade. The refreshed Focus introduces new engines and technologies and noticeable design changes. It has a very striking exterior and a more logical and intuitive interior. There are no modifications in terms of size, space or trunk capacity. The front end is bolder and more athletic, with a new hood and headlights and a broader chrome grille. It adopts the global style that Ford introduced on the Fiesta and future Mondeo."
 
“Improved in every area” is how Auto Bild Online (Germany) sums up new Focus. It adds: “Unlike the BMW X3 or the Alfa Romeo Giulietta, the new model’s modifications are immediately noticeable. The entire front-end, including the hood, has been redesigned. Like the Fiesta and the Fusion, the latter of which will go on sale here in 2014 as the new Mondeo, the Focus will now sport an Aston Martin-like grille with a smaller bottom grille and a bumper that has been moved downwards.  For the first time in the Focus’s history, its fog lamps are no longer round, but angular. With its uninterrupted, flowing lines, the Focus’s new front end makes a much calmer and cleaner impression than before. The rear has been updated with a new apron, a unibody trunk lid, and a modified taillight structure, which conveys a calmer impression. On the exterior the Focus seems more mature as a result.”

  

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3/4/2014 3:00 AM