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 Ford in the Press – Week ending 11.04.14

DATE: Will be calculated from "Release Start Date" field.

S-MAX Vignale Concept dominates Ford’s media coverage this week following its global reveal in Milan, Italy.
 
Quattroroute (Italy) says of S-MAX Vignale Concept: “High-end finishes and materials, elegant design details, exclusive equipment and dedicated services: this will be the essence of Vignale, which has inspired a collection of lifestyle items including an overnight bag that recently won the iF Design Award. The S-MAX Vignale Concept has 21-inch alloy wheels, chromed aluminum accents and fine leather upholstery with embossed Vignale logos. The exterior has new “Milano Grigio” paint, and the cabin features the latest devices including automatic car2car communication, a docking station for tablets and thin-seat technology.”
 
Telegraph.co.uk (UK) adds: “Ford has revealed the S-Max Vignale Concept, which marks the next step in its attempt to move upmarket with a new line of models. The latest S-Max made its debut at the Milan Design Week and is said to expand Ford’s vision for a unique upmarket product and ownership experience for its European customers…The revival of the 65-year-old Carrozzeria Alfredo Vignale name is the result, says Ford, of 10 to 15 per cent of its customers wanting a higher level of specification and customer service. With Vignale cars, this will include a specially-trained “relationship manager” who will act as a single point of contact. There will also be a collection and delivery service for vehicle maintenance and special Vignale Lounges in some Ford dealerships.”
 
Autobild.es (Spain) reports: “Ford has unveiled the S-MAX Vignale Concept at the world’s most prestigious furniture fair, Salone del Mobile in Milan, Italy. The S-MAX is the second Ford to receive luxury Vignale trim, which will be extended to more of the brand’s models in the future. Like the Mondeo Vignale, the S-MAX Vignale will reach the Spanish market in 2015. Company sources told Autobild.es that the Ford Mustang would also appear in a Vignale variant. The prototype is fitted with Vignale seats upholstered in soft, high-quality quilted leather. The Ford stand at Salone del Mobile also offers a preview of the Vignale Lounges to be featured at the brand’s new dealerships, known as Ford Stores. Ford is preparing innovations for the Vignale range that go beyond specifications and quality. Vignale customers will have a single contact person at Ford’s dealerships. This relationship manager will oversee everything related to the vehicle such as collection and delivery services for the owner’s car when it is being serviced.”
 
Autoevolution.com (Romania) writes: “Inspired by exquisite furniture and latest fashion trends, the Blue Oval's attempt to beautify the MPV segment materialized today with the unveiling of the S-Max Vignale Concept at the Salone Internazionale del Mobile in Milan. Essentially, it's a preview for the top-spec version of the next-gen S-Max, following on the original 2013 S-Max design study from last year's Frankfurt motor show. The posh trim level is all about premium design, craftsmanship and exclusive specifications. Distinctive 21-inch alloy wheels, dark-chromed polished aluminium detailing, chrome mirror caps and a special hexagonal grille design sums up what's on the outside of this S-Max Vignale. As for the cabin, the quilted seats and almost every other surface is wrapped in premium leather with white stitching. Leather extends from the dashboard and instrument panel sweeping past the glass roof to the rear luggage compartment in a single colour that creates a lounge-like environment. The seats feature a new variation on the quilting effect first demonstrated in the Mondeo Vignale Concept, sporting hexagonal quilting bordered with square quilting that stretches across the centre-rear seat and front armrest. Aluminium accents on the dashboard, behind the steering wheel and in several other places complete the cabin features list. On the tech front, highlights include advanced car-to-car communication technology, tablet device-docking stations for second row seats and an intelligent flexible seating concept with thin seat technology.”
 
Carmagazine.co.uk (UK) says: “This is the Ford S-Max Vignale concept. What makes this MPV design study so curious is the fact it’s essentially a top-spec version of a car that isn’t even on sale yet… It’s an ambitious but honourable-sounding plot to raise Ford’s game in the squeezed mainstream car sector: we’ll find out if it’s a successful one when the new Mondeo Vignale arrives in selected UK dealers from mid-2015. Prices will list above Ford’s current flagship ‘Titanium X’ cars, so expect £30k+ tags for both the Mondeo Vignale and S-Max Vignale. Ford has confirmed a production-version of the S-Max Vignale concept seen here will be the second Vignale model, and hints that the specification could be rolled out further into the Ford range. A Fiesta Vignale to take on the Mini Cooper? Ford isn’t ruling it out.”

  

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4/16/2014 2:50 AM