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 Ford in the Press – Week ending 07.02.14

DATE: Will be calculated from "Release Start Date" field.

New Ford EcoSport, new Ford Transit and new Mustang feature prominently in the press this week. There’s also extensive coverage of Focus being confirmed as the world’s best-selling nameplate in 2013…
 
Autocar.co.uk gives new Ford Transit 4.5 stars out of 5: “Should Ford’s claims of the lowest cost of ownership prove true, it’s hard to argue that another van would make more sense for the cost-conscious tradesman or fleet operator. Whether it’s the long-wheelbase, high-top model tested here is more down to the operator’s individual circumstances, of course.
That the Ford Transit is excellent to drive and superbly comfortable is the icing on a already-appealing cake.”
 
Glassbusiness.co.uk says new Transit is the best version yet: “In what is a relatively small market segment, we believe that the New Transit Courier will be a star performer. A manufacturer’s smaller products are of key importance when it comes to determining how the brand is perceived and the New Courier looks to be a winner. And “the big one”, that large panel van destined to become Britain’s best-selling commercial vehicle over the coming decade, THE TRANSIT. This will be Ford’s panel van for the world and as such has had to accommodate a myriad of requirements from across global markets. Admittedly, it’s not as pretty as its stable mates, but it is undoubtedly an exceptionally accomplished panel van that is going to be sold in its millions.”
 
Tempi (Italy) is predicting a bright future for EcoSport: “The new Ford EcoSport is a genuine world car, a global model created for more than 100 markets and customers with diverse needs. The requirements in our market are well-known: the Italian consumer pays attention to style, trends, high-tech equipment, and lately, fuel consumption. The EcoSport seems strong in all of these areas. It has arrived to lead a fast-growing market and complete Ford’s SUV series, joining the Kuga and Edge. Unlike the competition, the EcoSport doesn’t just look like an off-roader. It actually has some extreme aptitudes. The ground clearance is above average (200mm) and ensures a wading depth of 550mm. In short, the Ford EcoSport isn’t a city car disguised as an all-terrain vehicle, but a model with real off-road pretentions…Ford’s compact SUV is above all practical. The EcoSport is quite small, and without the external spare tire (a touch of all-terrain style that is susceptible to theft), it would have a length of only 4m, making it 16cm shorter than its tiniest competitor. Although it isn’t lightweight, the EcoSport has remarkable stability and no noticeable rolling. Considering that the Ford is taller than its rivals, the chassis is surprisingly efficient.”
 
“Very attractive” is how Auto Verde 4x4 (Spain) sums up Ford EcoSport. It reports: “We were curious to see the EcoSport in person. Judging from the photos that Ford released, the design seemed rather odd. But standing in front of it, we realized that the pictures didn’t do it justice. The EcoSport has a very attractive exterior.  This Ford isn’t intended for big adventures (at least not in Europe, as Ford offers all-wheel drive in other parts of the world), but it catches our eye with all-terrain details like the external spare tire with a body-colored plastic covering. And in fact, the EcoSport has pretty impressive off-road capabilities for a crossover with front-wheel drive.”
 
Motor Sport (France) assesses new Ford Mustang: “With the Mustang, Ford invented a genre that others have copied, abandoned and recovered shamelessly after observing the success of the fifth generation. For the sixth edition, planned to coincide with the Mustang’s 50th anniversary, Ford made sure to keep the legend alive. At the same time, it met the cost requirements of today and added technological advances. The Mustang 6 is neither bigger nor smaller. It has a more muscular tail, better proportions and a sleeker body. Along with contemporary Ford design details such as the Aston Martin-style grille, the new Mustang has traits reminiscent of its distant ancestor. The American customer will be reassured of its authenticity by the presence of a V8 engine. The European customer will find its more effective performance to be a pleasant surprise. In a way, the Mustang follows the example of the Chevrolet Corvette, which has experienced a successful “cultural revolution” and won admiration overseas.”
 
“Seriously excellent,” is the verdict Cnet.com (UK) delivers on Ford Fiesta ST: “Its engine is revvy, perky and good fun. It's good for zero to 62mph in 6.9 seconds and it'll manage 139mph. It's not the fastest out there, but twin its speed with its chassis and you've got an excellent package. A seriously excellent one. I asked whether it's a bit late for Ford to be releasing a 180bhp hatchback -- after all, its competitors are all getting on a bit, or have just been replaced, so why would you take a risk on a car that may be a touch down on power compared to its competitors? Because, dear boy/girl, power isn't everything. The Fiesta ST's 180bhp is plenty. It's handling is its main weapon against all comers. When you need a city car, you have a placid little thing to bimble around town in.  The Ford Focus ST used to be our favourite hot hatch. Now, though, it's probably the Fiesta.”
 
El Progreso (Spain) is one of several publication reporting about Focus sales success: “Ford Focus sales climbed more than 16% in the first nine months of 2013. With a total of 856,587 units, the Focus was the world’s best-selling car. This growth was particularly driven by demand in China, where Ford delivered 303,481 Focus units between January and September 2013, an 85% increase from 2012. Worldwide sales of the Focus and Fiesta, Europe’s number one small car, amounted to 1,402,555 units. “

  

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2/10/2014 8:15 AM