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 Ford in the Press – Week 49

DATE: Will be calculated from "Release Start Date" field.

All-new Fiesta is big news throughout Europe this week as journalists report back from Ford’s central media drive event in Rome.  Many publications are focusing on the car’s class-leading driver assistance and safety technologies, plus Fiesta’s new powertrains.  Meanwhile, Ford’s achievements in the latest round of Euro NCAP Crash tests are being widely reported, and both all-new Kuga and B-MAX are generating excellent coverage too.....
 
Spain’s Coche Actual is singing the praises of new Fiesta this week. It writes:  “The new Ford Fiesta stands out for its technology above all. It features Ford SYNC, a voice-activated connectivity system that interfaces with smartphones and multimedia devices, automatically transferring contacts and reading aloud text messages. SYNC has an interesting function called Emergency Assistance: in the event of an accident, it contacts the emergency responders and shares the vehicle’s GPS coordinates to expedite the arrival of help. Another fascinating feature is Active City Stop, which functions at speeds under 30km/h. It detects objects within a 12m distance and warns the driver when a collision is imminent. If the driver fails to react, it can engage the brakes to stop the car automatically.”
 
Spain’s Motor 16 is equally impressed with Fiesta, reporting: “When the competition bears down, you have to fight back. To keep the Fiesta at the top of its game, Ford made updates in three areas: design, engines and technology. Right away, we notice the large grille, new headlights, muscular hood and modified taillights and spoiler. The cabin has subtler changes such as the revised door panels and gearshift, blue backlighting on the instrument panel and higher-quality upholstery (especially with Titanium X trim, which will arrive later). Where engines are concerned, the EcoBoost is the Fiesta’s greatest asset. We tested the 1.0-litre, 125PS version. Similar to a diesel, it delivers a forceful response at low rpm and ensures excellent pickup. It doesn’t have the typical noise or vibrations of a three-cylinder engine.”
 
Elsewhere, Italy’s La Repubblica says new Fiesta sets new standards for assembly and finish quality. The publication also says new Fiesta will particularly appeal to younger customers: “For a hatchback, the Ford Fiesta has a nonconformist design. It actually reminds us of Aston Martin. That’s a bit pretentious, one might think, while observing it and admiring its broad grille. But after just a few moments, the Blue Oval’s new entry dispels any doubts about its exterior style with another surprise: if you were expecting to be disappointed upon getting into the cabin, think again. Featuring a meticulously-designed dashboard, the Fiesta seems like a model from a superior category. It is sure to become a point of reference for assembly and finish quality.”
 
Switzerland’s 24heures is also a big fan of Fiesta: “It’s a treat: The new Fiesta has more profile and it is full of technology. Ford’s urban cruiser is totally renewed. The sixth version of Ford’s young and hip urban cruiser is at the height of its heritage. It has a new and modern exterior design and slim head lights and a very efficient chassis. The Fiesta has a range of devilishly performing engines, one example is the famous 1.0 EcoBoost. On winding mountain roads the fiesta surprises with its vivacity and road adherence. In terms of technology the Fiesta is class leading, in Europe it’s the first to have MyKey. With MyKey the kids can have a fiesta - and stay safe.”
 
Ford’s 1.6TDCi B-MAX came out on top when Germany’s Auto Bild pitted it against a Fiat 500L and Kia Venga. Auto Bild reports: “The Ford B-MAX won the test with a total of 460 out of 700 points. It also won the categories, Powertrain, Driving Dynamics (tied with Kia) and Environment, while placing second in the categories Body/Interior and Comfort, and coming in third in the Costs category. Kia’s Venga placed second overall with 453 points. Fiat’s 500L placed third overall with a total of 440 points.”
 
Germany’s auto-reporter.net is one of many websites announcing that Ford has become the first manufacturer to receive six independent Euro NCAP Advanced rewards for outstanding contributions to safety technologies. It writes: “Ford's Fiesta has received a record number of six “Advanced Awards” from Euro NCAP, which praised the car's outstanding innovative technologies. Last year, the Ford Focus received four such awards for its driver assist systems, which included Active City Stop and a lane keeping aid, as well as a system that warns tired drivers, and Forward Alert, which is a feature of Ford’s adaptive cruise control system.  Now, with Ford’s programmable ignition key, dubbed MyKey, which is making its debut in the new Ford Fiesta, and the connectivity system Ford SYNC, which debuted in the B-MAX, Ford has received an additional two accolades. What’s more, Euro NCAP awarded the new Kuga and the new Fiesta a total of 5 stars, which is the highest possible rating.”

  

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12/5/2012 9:45 AM