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 Ford in the Press – Week 4

DATE: Will be calculated from "Release Start Date" field.

​New Ford Fiesta is making big news across Europe as the car goes on sale for the first time. Journalists are raving about Fiesta’s new powertrains and technologies, the car’s exterior design and reduced running costs. Meanwhile B-MAX and new Kuga continue to impress media...
 
“Highly recommended” is how Auto Express (UK) sums up Ford Fiesta 1.0-litre EcoBoost. The magazine reports: “The Fiesta has always been brilliant to drive, and nothing has changed in that respect. But a fantastic new engine and bold new styling mean it’s now also one of the most stylish, efficient and refined car in the class. Gadgets like the SYNC system and Active City Stop keep the Fiesta at the cutting edge of technology, and once again Ford has set a new benchmark for the rest of the class to follow.”
 
Motor (Italy) is also full of praise for new Fiesta: “It becomes immediately clear that all of the Fiesta’s new features belong to a superior segment. The model’s look is more original and mature, and it has the levels of comfort and equipment normally observed in larger cars. With more than a million units sold in Italy since 2002, the Fiesta seems unwilling to give the competition a break. It aims to meet the needs of cost-conscious consumers with prices starting at 11,750 euros for the 1.2 60PS gasoline version. Another priority is safety. The new Fiesta earned a maximum five-star safety rating from Euro NCAP thanks to features like MyKey, SYNC with Emergency Assistance, Driver Alert, Forward Alert and Active CityStop. We are convinced that the model’s 36 years are an asset, not a burden. The Fiesta’s growing value is reflected in its style, originality, safety and applied technology. The new Fiesta has the right characteristics to maintain its leadership in the European B-segment and status as Italy’s bestselling foreign car.”
 
iClic Annonces (France) delivers this verdict on new Fiesta: “Ford has improved its equipment: it has seven airbags, built-in GPS (available after March), LED daytime running lights, a reversing camera and Active City Stop. Two unprecedented features were added. The new MyKey system (standard at the Trend level) can be programmed to limit the maximum speed and audio volume, reassuring the parents of young drivers. Ford SYNC (included in the Titanium) offers a complete range of voice-activated functions and the ability to call for help if an accident occurs.  Price is a thorny question when a model is upgraded to such an extent. But the Fiesta has another pleasant surprise: its price has decreased significantly. It starts at 11,750 euros for the 1.2 60PS Trend (+600 euros with five doors), versus the previous 13,100 euros. Peugeot 208, Renault Clio IV and Volkswagen Polo, consider yourselves warned: the renewed Fiesta does not intend to make life easy for you.”
Woman (Spain) rates B-MAX highly: “The new Ford B-MAX has a single obsession: making your life easier. This compact car has a remarkably spacious interior thanks to its minivan layout. The sliding rear doors and front doors have a wide aperture that makes the cabin extremely accessible to children, pets, large objects… The B-MAX stands out for its comfort features and driving sensations. It has a variety of driver assists (many are standard), and in the city, it can apply the brakes automatically upon detecting a potential collision. Its special talents include voice activation and blind spot monitoring. Oh, and it doesn’t roll backwards when it starts on a hill! Diesel engines are popular on models like the B-MAX, but Ford’s new EcoBoost gasoline engines are highly recommended because of their low prices and fuel consumption levels.”
 
Automobilismo (Italy) is full of praise for new Kuga: “When tested in the French Riviera, the new Kuga 2.0 TDCi 140PS with a six-speed manual transmission demonstrated admirable versatility. The engine’s strong torque allows for satisfactory accelerating and overtaking in every situation, and the gearshift is exceptionally manoeuvrable. There is no marked rolling or swaying. If anything, we notice a touch of firmness in the suspension that makes the Kuga feel safer on curves.... its exterior style and interior features are no less innovative. Its length has increased (+81mm), but its width and height are roughly the same. The Kuga seems like a large car thanks to the design of the front body and the power-dome hood. When we open the door, we are greeted by a comfortable ambiance. The driver has a pleasant sense of control over the car. The limited rear visibility is resolved by the parking sensors and digital camera. Another highlight is the hands-free tailgate opening system.”

  

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1/28/2013 5:50 AM