Ford’s ‘Go Further’ product reveal in Amsterdam continues to generate swathes of positive media coverage across Europe and beyond. Other big headline grabbers include Ford Transit Custom winning International Van of the Year 2013, B-MAX being voted most attractive vehicle in its segment, plus the supercar-slaying performance of the one-off 1.0-litre EcoBoost Formula Ford car...
On Go Further - Les Echos Quotidien (Morocco): “Ford has caught unawares every automaker in the world! A few weeks ahead of the Paris Motor Show, the Blue Oval’s European division organized a large-scale event at the Ziggo Dome in Amsterdam, a covered complex opposite the Arena stadium. Decorated with Ford’s colors and logo, this vast space hosted some 2,500 guests in the presence of the automaker’s top management, including its charismatic CEO Alan Mulally.”
Also on Go Further - La Vanguardia (Spain): “Ford recently announced its new European growth strategy and product calendar. The Blue Oval will speed up its product launches, introducing large models, SUVs and commercial vehicles to achieve profitable growth in Europe. In the SUV segment, it will launch the new Kuga by the end of the year, followed by the new EcoSport and Edge. Over the next two years, the American brand will release updated commercial vehicles with revolutionary equipment and low ownership costs. Other forthcoming models include the Fiesta, which has a daring exterior, the elegant Mondeo, which is planning to move upmarket, and the iconic Mustang, which will be sold officially in Europe at last.”
On Transit Custom - Verkehrsrundschau.de (Germany): “Ford’s new compact van, the Transit Custom, won the “International Van of the Year 2013” award by a considerable margin. A panel made up of judges from more than 20 countries (Verkehrsrundschau being the German representative) was impressed with Ford’s completely revamped offering and its multitude of innovative features, which improve fuel economy among other aspects. Ford says that the new model consumes only 6.4 liters per 100km according to EU fuel consumption measuring standards.”
On B-MAX - Auto, Motor und Sport (Germany): “As far as its design is concerned, with 38.2 percent it placed first in the minivan category according to our readers. Fiat’s brand new Fiat 500L came in second with 23.7 percent. Renault’s Scénic placed third with 13.3 percent of the votes. The fourth-placed Peugeot Partner was the last of the offerings to receive a positive rating (3.1 percent), while Toyota’s Prius Plus placed fifth with a negative rating of -1.1 percent. Opel’s Combo brought up the rear with -29.2 percent.”
Also on B-MAX - L’Auto-Journal (France): “With its sliding rear doors and absent center pillar, the Ford B-MAX aspires to be the king of the urban minivan segment. The door system is impressive. It’s not just the way the doors open, but the fact that the center pillar was removed, resulting in a huge aperture and unprecedented accessibility. If you can afford the extra 500 euros for the keyless system, it’s even better!”
On 1.0-litre EcoBoost Formual Ford car - L’Auto-Journal: “The new three-cylinder, 1.0 EcoBoost engine that powers the Focus (100PS and 125PS versions) hasn’t stopped setting records. Revised to deliver 200PS in an ultra-lightweight one-seat car (500kg), it clocked 7 minutes, 22 seconds on the northern loop at the Nürburgring (20.8km). In other words, it surpassed the Lamborghini Aventador, Ferrari Enzo and even the Pagani Zonda, whose V12 engines deliver 500PS to 700PS. At a constant speed of 120km/h, the vehicle has fuel consumption of just 5l / 100km.”