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 Ford in the Press – Week 36

DATE: Will be calculated from "Release Start Date" field.

European media is buzzing with news coming out of Ford’s Go Further event held in Amsterdam this week. Here’s some very early reaction from Holland where Ford introduced a series of new passenger cars, commercial vehicles and new technologies, as well as confirming the Mustang is coming to Europe…
 
On news of Mustang coming to Europe, The Financial Times announces: “Ford Motor is to bring its Mustang sports car to Europe for the first time as part of a product offensive aimed at stimulating sales and reversing its losses in the region.  The US carmaker announced the plan to begin selling the car, most famously featured racing through San Francisco in the Steve McQueen film Bullitt, as part of an aggressive revamp of its product line that will also see a revitalised range of cars, sport utility vehicles and vans.”
 
On the global debut of the new Mondeo, The Sun’s Ken Gibson writes: “Ford also unveiled the new Mondeo, which takes the mainstream company car to a new level of style and sophistication. There is a definite look of an Aston Martin from the front.  And the interior has the premium finish to rival a BMW or Audi. It looks sensational, with superior craftsmanship and top- quality materials. It will also get state-of-the-art engines, including for the first time a one-litre petrol and a hybrid/diesel, which will return best-in-class fuel economy. Fortunately, it will come with a price tag that starts just under £20,000 when it goes on sale next autumn — compared with twice that price for a German model of the same size.”
 
On the first reveal of the new Fiesta, Auto Bild Online reports: “Ford’s subcompact offering has grown up and now shines with better workmanship on the inside and out. Elegant colors, large painted surfaces, and a chrome trim boost the quality impression. The large radiator grille - a hallmark of Ford’s design language – is integrated perfectly into the Fiesta’s silhouette and also looks very good on the Ford. A few additional minor details round out the package of visual touch-ups. But the Fiesta’s most attractive feature – its dynamic-looking wedge shape – has fortunately not been touched.  The Titanium version of the Fiesta impresses with its multicolored surfaces, which are pleasant to the touch, as well as its better build quality and added attention to detail. The front seats, for instance, boast better lateral support than those of the previous version. That goes better with the Fiesta’s sporty and nimble drivability.”

  

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9/7/2012 5:40 AM