Skip Ribbon Commands
Skip to main content
Related Materials
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

 Ford in the Press – Week 34

DATE: Will be calculated from "Release Start Date" field.

Ford Mondeo’s 20th anniversary is widely reported across Europe this week and there’s glowing praise for a Ford produced video charting the car’s evolution. Ford’s 1.0-litre EcoBoost Formula Ford road car is also big news after journalists got to sample the car at the Rockingham Speedway race track…
 
Carscoops.com (UK) says this about Mondeo’s birthday: “The Ford Mondeo is quite an institution in Europe, even more so in the United Kingdom, where the term “Mondeo man”, coined by former British Prime Minister Tony Blair, designates a significant part of the country’s middle class. Launched in 1993 as a replacement for the Sierra, the Mondeo has enjoyed so far a successful career, racking up 4.5 million sales in Europe over 20 years and three generations. This brings us to a funny official video narrated by English actor Ray Winstone that puts the Mondeo landmarks in context with all sorts of important events that took place in the world at the time. Ford even mocks itself in the video, admitting that it had launched a few “underwhelming motors” before the Mondeo. Oh, and the reason you clicked this is that the video shows a young Jeremy Clarkson praising the Ford Mondeo at the car’s launch in 1993.”
 
Carsite.co.uk is another fan: “The Ford Mondeo will be twenty years old in November, and to celebrate this Ford has released a video narrated by Ray Winstone which chronicles the car's history.  Normally we wouldn't waste your time by showing you a dull promotional video from a car manufacturer; however, the Mondeo video earns an honourable mention for three very good reasons. The first of these is that, unlike most promotional videos, this one doesn't descend (too often) into vomit-inducing self-promotion, instead providing a relatively balanced potted history of the car. Secondly, Winstone is a perfect choice for the voiceover, having links with Ford through last year's Sweeney film, which featured a Focus ST. Plus, it's amusing hearing an esteemed actor talking about '1996 facelifts' and 'standard airbags' all the while desperately trying to sound like they give even the first crap. Thirdly, and perhaps most importantly, about 27 seconds in there's an amusing segment in which a 1993-spec Jeremy Clarkson talks earnestly about how the Mondeo is "probably the best in class.”
 
L’Auto-Journal Online (France) also runs the story: “Ford has released a commemorative video in celebration of the Mondeo’s 20th anniversary. The Mondeo was launched in 1993 to replace the Sierra. Unlike the latter, the newcomer had front-wheel drive. It was named “European Car of the Year” in 1994. Richard Parry-Jones, Ford’s chief engineer at the time, recalls the commitment of the teams that worked on the Mondeo project. The American car proved its reliability by taking a road trip from London to New York. Ford’s video shows the Mondeo that competed in the British Touring Car Championship (BTCC) in 1993 with former Formula 1 champion Nigel Mansell at the wheel. The second generation made its debut in 2000 and the third arrived in 2007. The Mondeo was even driven by Daniel Craig in a James Bond film. As it celebrates the model’s 20th anniversary, Ford is gearing up to launch the fourth-generation Mondeo in the French market. The future model will be identical to the Fusion marketed in the United States.”
 
Meanwhile, Autocar Online (UK) is bowled over by Ford’s 1.0-litre EcoBoost Formula Ford car: “You could argue Ford's 1.0-litre EcoBoost-powered, road-legal Formula Ford is just a marketing exercise. But from an engineering - and a petrolhead's - point of view it's a whole lot more relevant than that; an intriguing gaze into what might be achievable for sports cars of the future. In the tail sits a 200bhp version of Ford's three cylinder 1.0-litre EcoBoost engine, and although there are headlights, indicators and even a handbrake to justify the numberplates, to all intents and purposes this is a racing car that will never be raced.” (Click here to see Autocar’s video review)
 
Auto Express (UK) is urging Ford to put the car into production: “For such a small engine, the noise is astounding, with a turbo whoosh that transforms into an ear-splitting scream at high revs. The race-spec sequential box automatically blips the throttle on downshifts and only adds to the fast Ford’s hardcore nature. Acceleration is savage, with the Eco Boost covering 0-62mph in 3.9 seconds — that’s quicker than a Porsche 911 Carrera 4S.
Yet despite the performance, Ford is keen to point out that the EcoBoost scores on efficiency, too. At a steady 70mph motorway cruise, it claims the newcomer wilt return an impressive 57mpg…This Formula Ford would make a great alternative to track day specials like the Ariel Atom. It’s a true race car for the road, and the tiny engine proves you don’t need a big displacement to get a thrilling drive. The bare cockpit, firm ride and lack of creature comforts mean it’s for enthusiasts only, but we hope Ford can turn it into a production reality.”

  

By  

Yes
Yes
No
9/26/2013 5:35 AM