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 Ford in the Press – Week 33

DATE: Will be calculated from "Release Start Date" field.

​With the Frankfurt Motor Show now in full swing, Ford’s Vignale Concept features strongly in the press this week. Here’s just some of the reaction to the vehicle…

Honestjohn.co.uk reports: “Ford has showed the Mondeo Vignale concept for the first time, and stated its aim to capture buyers of premium badged cars, when it goes into production in 2015…The concept gives us a great idea of how the production Vignales will look. In the Mondeo concept, the cabin is trimmed in quilted, soft touch leather with plenty of brushed aluminium and chrome details. The emphasis is on tasteful trim colours and materials, which have been especially selected to appeal to buyers in the luxury sector. The exterior styling has not been left untouched, and the Mondeo concept has Vignale styling details, such as chrome-finished 20-inch alloy wheels, upscale badging (without the word Mondeo to be seen anywhere), and an interesting new style grille.”

Automobilismo Online (Italy) writes: “The Mondeo Vignale Concept offers a sneak peek of Ford’s premium sedan. Inspired by architecture and fashion, it will be customizable at Ford’s showrooms through the ‘Vignale Experience’. Ford dealers will offer free car washes and picking up and dropping off vehicles for service.”
 
Autodeclics.com (Germany/France) says: “Ford will sell higher-quality vehicles under its new Vignale label. The U.S. automaker is offering a glimpse of the future series with a concept car based on the Mondeo. Ford is betting on luxury. Claiming that 10-15% of potential buyers want better trims, Ford has unveiled the new Vignale program. The concept introduced in Frankfurt features a new honeycomb grille and special bumpers. Inside, there is leather trim on the steering wheel, gearshift, center console and seats. As for equipment, Ford plans to deliver parking assistance (with front and rear cameras) and Wi-Fi.
The Vignale series will be launched in 2015. The first Vignale version will be the Mondeo, to be followed by the S-MAX, Edge and other models.”
 
Motor 16 (Germany/Spain) states: “Ford is preparing to introduce a luxury series unlike anything we’ve seen from a non-premium automaker. It will surpass even BMW and Mercedes with its trim level. The Vignale name seemed fated to adorn yet another concept car, until Ford decided to resurrect it for one of its most unusual projects: an ultra-luxurious European range that will debut with the new Mondeo in the first half of 2015.
Vignale far surpasses Ford’s previous Ghia trim. It will be a deluxe product for customers in search of something more original than a premium car. The idea isn’t easy to sell, but Ford is pulling out all the stops to lure potential customers. The automaker is convinced that the future lies in bespoke products and services, which will be very exclusive for the Vignale customer…. Alfredo Vignale would undoubtedly be proud to see his name associated with such an upscale product.”
 
Auto Strassenverkehr (Germany) reports: “Ford is showcasing a new premium trim version at this year’s Frankfurt Auto Show: Range-topping “Vignale” trim is to make its production debut in the next Mondeo in 2015. It will later make its way into the automaker’s other models. The Mondeo variant of the luxury package features 20-inch light alloys, chromed door handles and side-view mirror housings, as well as elegant full-leather trim. In terms of technical features, LED-headlights and the Sync infotainment system have been added to the top-of-the-line model. Ford has also announced extra services for Vignale customers. VERDICT Ford’s Mondeo Vignale makes our mouths water.”
 
Daily Express (UK) says: “The new Mondeo may already be available in other parts of the world but the closure of Ford’s Belgian factory in Genk means we won’t see it in UK showrooms until the end of next year. The good news is that this upmarket Vignale version (pronounced Vin-ya-lay) will arrive soon after, in spring 2015. Besides being more luxurious and better equipped than even the Titanium X, it will have dedicated staff and an exclusive level of service in showrooms. The Vignale name might even see the return of the four-door saloon, alongside the standard five-door hatchback and estate. Don’t be surprised to see the Vignale name appear on other versions of Ford’s line-up, such as the forthcoming new S-Max (also previewed at Frankfurt) and possibly the new Kuga.”

  

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9/17/2013 5:50 AM