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 Ford in the Press – Week 32

DATE: Will be calculated from "Release Start Date" field.

On the eve of the Frankfurt Motor Show, new Ford S-MAX Concept is the big Ford story doing the rounds in Europe’s printed and online press…

Auto Plus (France) reports: “The most dynamic minivan in the market is about to be replaced. Ford has introduced a concept car that is very close to the future S-MAX, which will almost certainly debut in Geneva next March. However, the frameless side windows and panoramic windshield are unlikely to be maintained on the production model. In terms of technology, this show car features a seat that can monitor the driver’s heart rate. Under its hood, the S-MAX Concept has a 1.5-liter EcoBoost engine that will deliver at least 150PS and replace the 1.6-liter of the same name.”

Il Giornale (Italy) announces: “With its design, materials, finish quality and versatile seats, the S-MAX Concept promises a unique onboard experience. We still don’t know how many of its electronic devices will be transferred to the production model, but its advanced technology will soon be within grasp. For instance, Ford SYNC receives and transmits data from systems that monitor the health of the driver and passengers. A sensor in the seat continuously records the driver’s heart rate. A special network of sensors can detect the presence of a stopped car around a bend, while the improved Active Park Assist system is capable of perpendicular parking.”
 
Welt am Sonntag (Germany) has this to say: “Until now, no other manufacturer has succeeded in unifying no less than three car types into one: the elevated sitting position of an SUV, the roominess of a family minivan and the looks of a sporty wagon. That’s what the new S-Max is to offer, though, which is set to go on sale in the middle of next year.
The young designers have done a very decent job. The fine lines on the hood now merge seamlessly with the strongly raked windshield, which reaches into the roof pillars. The result is a slim silhouette with a large glass roof construction, under which is a bright, large, and versatile interior which offers room for up to seven.”
 
FDM/Motor (Denmark) writes: “Ford´s great multivehicle the S-Max turns up the charm of the design, but preserves its spaciousness and practical functions in the next generations. Its driving force is the new 1.5 Ecoboost-engine. It was a big success when Ford launched the great family vehicle S-Max. Both in Europe and Denmark S-Max is the most sold in its class. The second most popular has often been the Ford Galaxy, which is a lighter enlarged S-Max. But now Ford is ready with another generation and even though the messenger is called a concept vehicle, we are getting a clear picture of the novelty. There has not been tampered with the basic design and interior, because there is no reason to gamble with a success, says Ford. The vehicle is designed as the current customers want it: Preserved all the practical things, the half tall side position, but increased the sportiness in the design and driving style. The novelty looks therefor recognizable in its proportions and profile.”
 
Coche Actual (SPAIN) states: “The S-MAX Concept prefigures the future generation of Ford’s sportiest minivan. The evolved model expresses Ford’s new brand identity, based on elegant design, meticulous finishes, cutting-edge technology and interior flexibility. Connectivity and functions to improve wellbeing are provided by MyFord Touch and the ECG Heart Rate Monitoring Seat, which notifies the emergency services if necessary. The model’s most advanced safety devices include the car-to-car communication system, Ford's Intelligent Protection System with Pre-Collision Assist and the Dual View display. The future S-MAX will have better performance and efficiency thanks to a new 1.5-liter engine.”
 

  

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9/9/2013 4:30 AM