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 Ford in the Press – Week 25

DATE: Will be calculated from "Release Start Date" field.

Ford’s announcement that it is launching Driving Skills for Life in Europe is big news this week. There’s also more glowing praise for Fiesta ST, plus positive reaction to Ford’s decision to offer the award-winning 1.0-litre EcoBoost in the new Tourneo Connect.

 

Coche Actual (Spain) goes big on news that Ford Driving Skills for Life is launching in Europe: “Ford is offering a free safety course for young drivers that consists of theoretical and practical training delivered by the RACE (Spanish automobile association) at a closed circuit. Known as Ford Driving Skills for Life, the project is an offshoot of a social responsibility program launched by the Blue Oval in the United States 10 years ago, which later spread to Asia, South America and the Middle East. Now, this initiative has reached Spain, the UK, France, Italy and Germany. Ford has invested 300,000 euros in Spain alone to provide in-person training to 1,000 beginner drivers. To participate, the only requirements are to be 18, have a driver’s license and register on the website www.conducetuvida.es. The training sessions will begin in the third quarter of the year.”

Motor 16 (Spain) says Ford Driving Skills for Life is a testament to Ford’s firm commitment to road safety: “We have always argued that education is the way to produce safer, more responsible drivers. In collaboration with the Spanish traffic authority (DGT) and automobile association (RACE), Ford has introduced a groundbreaking initiative in Spain, a program to provide in-person instruction to 1,000 Spanish youths and online training to many more until the end of 2014. Called Ford Driving Skills for Life, it is a testament to Ford’s firm commitment to road safety.”

Tiscali.it also runs the story: “A program aimed at young people to reduce the number of deaths on the road: Ford Motor Company has launched in Europe a training program for novice motorists that has been successful in the United States and Asia.  According to a Ford study, most young drivers admit to exceeding the speed limit and eating and drinking at the wheel, while 40% have used handheld devices and smartphones while driving. Furthermore, statistics show that new drivers are slow to recognize hazardous situations in which experience is decisive, and this has serious consequences. Car accidents are the leading cause of death for Europeans ages 18 to 24. Known as Driving Skills for Life and made possible through Ford’s partnerships with the leading European safety organizations (the ACI in Italy), the program aims to raise awareness among young people by teaching them to drive safely. It will provide hands-on sessions with expert instructors and online training. During the first year of its initiative, which reaches Italy this autumn, the automaker intends to train 5,000 youths with an investment of 1.5 million euros. For information and registration, visit www.drivingskillsforlife.it”

Staying in Italy, Virgilio.it is one of several websites reporting on new Ford Tourneo Connect: “Ford’s upcoming five-seat people mover, will be available with the 1.0-liter EcoBoost engine. Delivering 100PS, it was named “International Engine of the Year” in 2012 and 2013. The Tourneo Connect 1.0 EcoBoost promises fuel consumption of only 5.6l / 100km and CO2 emissions of 129g/km, making it 12% more efficient than its gasoline rivals. It will be equipped with a wide range of Ford technologies to reduce fuel consumption.”

And finally, The Daily Star on Sunday (UK) is a big Fiesta ST fan: “Priced to bloody the noses of the latest hot-news hot hatches, like the Renaultsport Clio 200 and the Peugeot 208 GTi, the ST delivers a pretty mighty punch. It might "only" have a claimed 182bhp, but an over-boost facility can deliver up to 197bhp for 15-second, full-throttle bursts, bringing its true power much nearer to both main rivals. All that punch rockets the Fiesta to 60mph from a standstill in under seven seconds. It will go on to nudge 140mph in sixth gear. Big figures for such a small car. But the way the under-square, all-alloy 1.6 EcoBoost motor grunts from low revs is what makes it feel really quick when you're behind the wheel. This isn't a car where you need to chase revs to keep it on the boil. The variable valve timing and healthy boost pressure keep this little engine feeling much bigger than it actually is. You'd swear blind it was a full two litres. It is great for tackling fast bends. The six-speed box is ultra-slick but sometimes utterly redundant because the ST has the sort of power delivery that means one gear is often enough to thread together corner after corner.”

  

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7/9/2013 8:15 AM