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 Ford in the Press – Week 24

DATE: Will be calculated from "Release Start Date" field.

Ford’s multi award-winning 1.0-Litre EcoBoost continues to feature strongly across European media this week, as does Fiesta ST, B-MAX and Kuga. 
 
Super Deporte (Spain) highlights Ford’s success in the 2013 International Engine of the Year awards: “Ford was recently recognized for being one of the most innovative and ecological brands. Its advanced and efficient 1.0 EcoBoost gasoline engine was named “International Engine of the Year” for the second consecutive year. Ford’s engine uses a mix of direct injection, turbocharging and variable valve timing to lower fuel consumption without sacrificing power. It earned the highest score in the history of the annual awards granted by Engine Technology International magazine. The 1.0 EcoBoost also prevailed in the “Best Engine Under 1.0-Liter” category. Ford’s engine is so popular with customers that the automaker has confirmed plans to double production at its Cologne (Germany) engine plant, which will surpass 1,000 units a day by mid-August.”

Auto Moto (France) also runs the story, adding that the engine is a perfect fit for Ford Fiesta: “Equipped with Ford’s three-cylinder, 1.0-liter EcoBoost, the ‘International Engine of the Year,’ the Fiesta strikes a superb balance between performance and fuel economy. The engine is nearly silent at low speed and remains discreet in the fast lane, guaranteeing a comfortable ride. The Fiesta is still a class leader when it comes to interior space. It provides more rear legroom than the Peugeot 208 and Renault Clio. While the cargo volume (290 liters) has slightly decreased, the trunk has decent width and a good design.”

Staying with Fiesta, carpages.co.uk rates the ST version as the best car in its class bar none: “What a terrific car the Fiesta ST is. It’s very entertaining to drive, a really fun little hot hatch. There are several good cars in this category, but none of the others shine like this one. It’s the pick of the pack, a real gem. If you are considering a car in this category, drive this one first. You probably won’t bother looking any further.”
 
Scottish Daily Record road tester Chris Russon says fast Ford fans are in a treat with Fiesta ST: “Whenever a new fast Ford comes on the scene, hot-hatch fans expect something really special. And they are in for a treat with the latest Fiesta ST - as we discovered, putting the car through its paces at the Cholmondeley Pageant of Power last weekend. Priced from £16,995, the Fiesta ST is the quickest small car Ford have ever put into production, with 180bhp coming from its turbocharged 1.6-litre EcoBoost engine. The top speed is a claimed 137mph and 0-60mph takes less than 6.9 seconds, but it is the agility of the new ST that is its outstanding feature. Around the track, which snakes through the grounds of Cholmondeley Castle in Cheshire, the hot Fiesta jinked through corners as if it was on rails. Only standing water following a cloudburst fazed it, causing the car's electronics to flash into action to keep stability. Such conditions were to prove treacherous for full-blown racing machines, but the Fiesta held its ground - proving the worth of ESP and its sophisticated traction systems.”
 
Italian website Automobilismo.it is equally impressed: “It’s always a joy to open the throttle in such a powerful car, and the lightweight Fiesta ST makes this especially fun. With its chassis, suspension and electronics, this Ford delivers reliable performance with no surprises. The emphasis on sportiness didn’t stop Ford from including state-of-the-art infotainment and connectivity features to guarantee an enjoyable ride.”
 
Elsewhere, Haberturk (Turkey) reports on strong sales for Ford B-MAX: “With 15.3 per cent markets share, Ford B-MAX has become the leader of its class across 19 European countries, according to the Polk research company’s data for the first quarter of 2013. B-MAX was the best-selling vehicle in its class in Turkey with its 46 per cent market share as of the end of May in Turkey. More than half of the European consumers preferred premium Titanium version of B-MAX, while interest for automatic petrol engine and diesel versions was particularly high in the Turkish market. Voice-activated, in-car connectivity system Ford SYNC, which can read text messages and automatically call emergency hotline in the local language in case of an accident, and 1.0 litre EcoBoost petrol engine, engine of the year both in 2012 and 2013, had significantly influenced the preference of the users.”
 
And finally, Auto Moto (France) is full of praise for new Kuga: “If you liked the old Kuga, you’ll appreciate the new generation’s fun handling and comfortable interior. Compared with the first model, which was limited to Europe, the new Kuga has evolved tremendously in terms of space, comfort, modularity and soundproofing. The 2.0 TDCi 140PS diesel engine is pleasant and quiet.”

  

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6/28/2013 5:30 AM