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 Ford in the Press – Week 2

DATE: Will be calculated from "Release Start Date" field.

​Ford’s New Fiesta goes on sale in the UK later this month on the back of glowing media reviews. Traditional print and online publications have been praising Fiesta’s looks, sharp-handling, efficient engines, and class leading safe and smart technologies. Other big winners in Europe’s press this week are Kuga and B-MAX...

What Car? (UK) waxes lyrically about New Fiesta this week. It reports: “Fiesta is incredibly agile. In fact, its crisp, accurate steering and taut body control help it change direction with an immediacy that many a sports car would be proud of. Add minimal body lean and plenty of grip, and the Fiesta is the sweetest-handling supermini you can buy.”

Autocar (UK) is similarly impressed: “The freshly face-lifted Fiesta, complete with Aston-aping grille, is now available to order, but it’s a similar recipe to the generations that preceded it namely, a practical, economical, easy-to-drive hatch that offers unrivalled driver engagement.”
 
France’s Quelle Voiture is another Fiesta admirer: “The freshly restyled Ford Fiesta takes us back to the era of the 205 GTi. The little Ford doesn’t have a huge amount of horsepower but its performance is delightfully vigorous.....The engine is smooth and resolute and doesn’t appear to lack torque at low rpm. The transmission is well-calibrated, the gearshift fits perfectly into our hand, the clutch is progressive and the engine revs dynamically. This Fiesta has a sporty spirit.”
 
Ford B-MAX has driven off with a haul of press awards in recent weeks and the accolades keep coming. The Star (UK) writes: “For a small car it’s amazing. It handles outrageously well, combining this smooth and positive ride with accurate and light steering that has plenty of feedback... The B-Max seems to have got the lot. Ford have made a fantastic, practical little motor that anyone would love, then done away with the door pillars to turn it into a work that smax of pure genius.”
 
BBC Top Gear (UK) tested a 120PS 1.0-litre EcoBoost B-MAX: “It might only be a teeny three-cylinder motor, but it never feels underpowered. This B-Max has 119bhp and 1471b ft, so will do 0—62mph in ll.2secs, yet it coughs out just 114g/km and sips fuel at 57.7mpg..... B-Max is a great little family car and the 1.0-litre matches it superbly.”
 
Meanwhile, Auto Mese (Italy) is full of praise for New Kuga: “It resembles the old Kuga but has become more family-friendly to satisfy a global audience. Most of all, it stands out for its advances in agility, stability and driving enjoyment thanks to the new AWD system and electronic functions.”
 
Germany’s Auto Strassenverkehr applauds the class-leading technologies available on New Kuga: “What did impress us was the amount of available driver assist systems. Adaptive cruise control and an automatic braking system for urban areas are now available for the Kuga, in addition to the usual lane keeping aid and parking assist systems. All things considered, the Kuga has improved considerably and is likely to win over customers around the world.”
     
Finally, Germany’s Bild Online has been putting Focus Electric through its paces ahead of its launch later this year. Its verdict? “Impressive is how powerfully and without interruption the Focus Electric pushes forward.... One need not be an eco enthusiast to like this car.”

  

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1/11/2013 4:00 AM