BANGKOK, Thailand — Ford’s stylish all-new Ford Fiesta will soon hit the ASEAN markets. Before it arrives in showrooms, product trainers and team members from marketing and sales across the region gathered in Bangkok for a two-day training program to gain knowledge of the new vehicle and sharpen their skills as a trainer.
Successfully held in many countries around the region, the product “Train the Trainer” session, organized by Ford Asia Pacific Training, helps product trainers gain in-depth knowledge of a new vehicle, learn about its target customers as well as the competition. That knowledge would later be passed on to sales consultants in their respective markets.
“The all-new Fiesta comes with an array of new features, like the new front grille, 1.0L EcoBoost engine and SYNC. We want customers to know this is a newly designed vehicle with many leading smart technologies, not just an improvement over the outgoing model,” said Abhijit Joshi, master trainer from Ford Academy
“As trainers in the respective markets, one of their key tasks is to make sure the messages are delivered clearly to sales consultants across the dealer networks,” he added.
Trainers from Thailand, Vietnam, the Philippines and Indonesia were joined by members from sales and marketing teams during the training. As an experienced trainer, Joshi also encouraged participants to share valuable experiences from their markets, as well as raise questions for discussion.
To make the training more interesting, he used various training methods, such as group discussions, showroom pitching scenarios and walk-around demonstrations, to better engage participants.
In addition to classroom presentations, participants also enjoyed hands-on experience with the all-new Fiesta to test the latest technologies such as voice-activated SYNC as well as the chance to get behind the wheel to feel the responsiveness of Ford’s advanced 1.5L Duratec Ti-VCT engine.
When asked to offer his advice to all trainers at the end of the program, Joshi said a good trainer should stay flexible and avoid getting tied to the textbook.
“The role of a trainer is actually as a facilitator. A successful trainer should always be able to share more than just what is on the presentation slides. Therefore my personal advice is to go beyond the Powerpoint, and bring your own knowledge to the training and openly share with the participants,” said Joshi.
Participants joined a classroom discussion.
Hands-on experience with the all-new Ford Fiesta.