JAKARTA, Indonesia — With smartphones becoming more ubiquitous and people increasingly wanting to always stay connected, even on the go, Ford has already helped bring automotive and telecommunication convergence into the mainstream through Bluetooth with Voice Control in the all-new Fiesta. Now, Ford is going to further lead the trend in Indonesia with the introduction of the award-winning SYNC connectivity platform in the all-new Focus.
“The automotive industry is aggressively converging with information and communications technology,” said Yusuf Mars, editor-in-chief of TechLife magazine and organizer of a seminar on the trend of auto and telecommunication convergence. “Along with the rapid development of broadband infrastructure, this convergence will provide customers with a safe, smart and comfortable lifestyle.”
The seminar was initiated and organised by the Indonesia Telecommunication Study Centre (Pasti), an information and communications technology forum for cross-sectoral journalists. Leading figures from related industries delivered keynote speeches, along with representatives from the Ministry of Information and Communication, and Telkomsel, a leading operator of cellular telecommunications services in Indonesia. Ford Motor Indonesia (FMI) was also invited to represent the automotive industry.
“The telecommunications and automotive convergence is becoming a trend. It is very likely that automotive manufacturers, such as Ford, will offer product bundling in collaboration with telecommunication service providers in the near future,” said Dedi Suherman, head of core network operation support, Telkomsel. “This kind of service will greatly simplify our customers’ lives.”
Christian Abraham Gandawinata, product planning manager, FMI, asserted that Ford is looking forward to working with developers in integrating applications that will provide positive experiences in a safe way to customers.
“SYNC, which will be introduced in the all-new Ford Focus, provides a platform with more high-tech features, including voice control and greater integration with smart phones,” said Gandawinata. “Looking at the increase in interest on automotive and telecommunication convergence, we believe that Ford SYNC will be a success in Indonesia.”
Ashwin Sasongko, director general of information and communication technology application, Ministry of Information and Communication, affirmed Ford’s inventiveness, “With SYNC, Ford has successfully converged telecommunications with the automotive sector. This sort of ingenuity is what we need.”
More than 100 people attended the seminar, including members of information and communication technology, and automotive forums, as well as international journalists.
Increase interest on automotive and telecommunication convergence will boost the popularity of Ford SYNC in Indonesia.
Ford Motor Indonesia represented the automotive industry in the event.