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The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center from Nov. 1-4, 2011.
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 Ford at SEMA 2011

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LAS VEGAS - From mild to wild, and from old to new, this year's Ford Motor Company display at SEMA has something for everyone. We'll showcase some of the most legendary cars in Ford's storied 110-year racing history, introduce a stunning array of show vehicles, from Fiesta to the Super Duty, and reveal more about Ford's global performance vehicles, Fiesta ST and Focus ST. We're also going to yank the covers off an all-new 363-cubic-inch Ford Racing stroker engine, and introduce the latest Ford licensed restoration part that's sure to delight fans of the classic 1964-66 Mustang.

This page will continue to be updated with the latest Ford news being announced leading up to and at SEMA 2011.

The Hottest Trucks at SEMA Are Ford F-Series Pickups
Updated: Nov-3-2011 12:00 AM ET

LAS VEGAS – Once again, Ford F-Series pickups are officially the “Hottest Truck” at the annual SEMA show in Las Vegas. The SEMA Award recognizes the most popular vehicles the organization’s members feature in their displays during the weeklong trade show.

Before this year’s show opened, SEMA officials walked the floor of the giant aftermarket expo and counted the number of trucks exhibited in booths. More Ford F-Series pickups are on display than any other truck – testament to the popularity and appeal of Ford F-Series trucks with the aftermarket.

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Ford Offers Performance-Ready Focus ST for the Road, ST-R for the Track
Updated: Nov-1-2011 2:40 PM ET

LAS VEGAS – Performance enthusiasts get the best of both worlds with the Ford Focus ST – available both for the street and for the track.
The new Focus ST is Ford’s first truly global performance car. It builds on the heritage of previous Focus ST models in Europe and evolves it to allow drivers around the world to enjoy the exhilarating performance, unrivaled handling, addictive sound and muscular sports design Ford’s Sport Technologies badge represents.

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New Website Allows Ford Fans to Show the World Just How Much They Love the Blue Oval
Updated: Nov-1-2011 2:30 PM ET

LAS VEGAS – Ford fans and enthusiasts can really show just how passionate they are for the Blue Oval thanks to a new website that takes personalization of man caves – or just about any other space – to a whole new level.

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Past, Present Iconic Ford Race Cars to Share SEMA Stage, Commemorating 110 Years of Ford Racing
Updated: Nov-1-2011 2:00 PM ET
LAS VEGAS – Ford Racing history comes full circle as iconic race cars from the past share the stage with Ford’s newest motorsports vehicles in a special salute to 110 Years of Ford Racing at the 2011 Specialty Equipment Market Association (SEMA) show starting today at the Las Vegas Convention Center.

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Ford Mustang at SEMA
Updated: Nov-1-2011 6:00 AM ET
LAS VEGAS - Ford Mustang owners are known for their desire to stand apart from the crowd and Ford is showing off the possibilities for various statements customers can make with their Mustang at the SEMA show. Several Mustangs will display just how customizable the iconic pony car is.

"No customer wants their Mustang to be the same as their neighbor down the street," said Melvin Betancourt, Ford SEMA design manager. "Mustang comes equipped with a solid foundation of great design and performance, but people want to express themselves through accessories and upgrades. They can go as far as making it a track car, or using it as a style standout that's for touring."

In an effort to feed customization-hungry pony car enthusiasts, Ford recently launched the 2012 Mustang Customizer at, a site offering an online experience that allows people to create their own virtual Mustangs, choosing colors and accessories to complement the design.

Click here to see the Mustand project vehicles to be showcased at this year's SEMA show.

Ford Explorer and F-Series at SEMA
Updated: Oct-25-2011 8:00 AM ET
LAS VEGAS - Ford trucks and SUVs are known for their unmatched capability and at this year's SEMA (Specialty Equipment Market Association) show, they will flex their style muscle as well. Three Ford Explorer SUVs and four F-Series trucks will be on display, showing off the extreme versatility of their respective lineups.

"The all-new Ford Explorer lends itself to a lot of customization trends because there are so many directions you can go in. Whether it's amping up the style, performance or capability, they all work seamlessly with Explorer," said Melvin Betancourt, Ford SEMA design manager. "Additionally, the F-Series trucks are the perfect canvas for customers to personalize. They offer a great wow factor and can easily be taken to the extreme in terms of performance."

Click here to see the Ford Explorer and F-Series project vehicles to be showcased at this year's SEMA show.

2012 Ford Focus and 2011 Ford Fiesta at SEMA
Updated: Oct-25-2011 6:00 AM ET
Ford's hot-selling new Focus is making its SEMA (Specialty Equipment Market Association) show debut with seven customized cars that showcase the possibilities of both the hatch and sedan. Offering just about anything a customer could want to amp up the performance and personalization of the car, the Focus models have a wide variety of upgrades and enhancements. Since launch, the new Focus has been gaining interest, with nearly 500,000 customers raising their hands to request more information about the latest small car from Ford.


"Millennials, which this car is all about, want to personalize every aspect of their lives – everything from laptop covers to body art, and even cars," said Mike Murphy, C-Car Marketing manager. "Being unique allows them to stand apart and be different, and all the Focus models we have on display at SEMA live up to that standard."

The hot-selling Fiesta adds to Ford's SEMA display, showing off the possibilities for a car with a style all its own.

"Fiesta is a natural fit for SEMA because it's a unique brand," said Lew Echlin, Ford Global Car Marketing manager. "One of the top three purchase reasons for the vehicle is that it fits the customer's personality. That's very rare. It's an emotional purchase, so owners want to personalize it, with a significant percentage of them even giving their car a name."

Click here to see the 2012 Ford Focus and 2011 Ford Fiesta project vehicles to be showcased at this year's SEMA show.



11/3/2011 12:00 AM