BEIJING, China — Ahead of the Guangzhou Auto Show, Ford’s joint venture company in China, Changan Ford Mazda Company (CFMA), unveiled its highly-anticipated new Kuga SUV in Beijing. The pre-launch event, which provided a close-up opportunity with the new Kuga, triggered an overwhelming response from the media.
To provide the media with a comprehensive view of the ‘smarter SUV,’ executives from Changan Ford Sales Company including Wesley Liu, general manger of Changan Ford sales company, Chen Xu, executive deputy general manager, Changan Ford Sales Company, Jason Liu, deputy general manager of Changan Ford Sales Company discussed Ford’s SUV heritage, its strength in research and design as well as an array of class leading features that make the new Kuga more intelligent than others.
“Ford has a long history in sport utility vehicle design and manufacturing. With continuous innovation and unique design, Ford has won the hearts of SUV consumers in many regions,” said Wesley Liu. “Kuga, is a star in Ford’s SUV family; it is a truly successful product around the world. We now have more than 2,100,000 Kuga owners in North America alone, which makes it one of the best-selling SUVs in the world.” He added that Ford has brought SUVs into the mainstream segment with several well-known nameplates, including the Ford Explorer.
Leveraging Ford’s leadership in the SUV segment, designers and engineers were able to bring an array of innovative technologies to its product lineup. Many of these technologies have made Ford SUVs stand out from the competition. Making its debut at 2012 Auto China, the new Kuga comes with class-exclusive smart features like a hands-free tailgate, SYNC® with MyFord Touch® in-car technology, Lane Keeping Aid, Active City Stop and Adaptive Cruise Control.
“SUVs play an important role in China’s car market. The market share of SUVs surged from 4 percent to 10 percent in the past decade and the trend will continue. Last year, the sales volume of midsized SUVs reached 900,000, accounting for 56% of overall SUV sales. Therefore, we’re highly confident about Kuga’s performance in China,” said Jason Liu.
At the event, Nick David Eterovic, design manager, Ford of Australia was also invited to speak on external elements that make up the more contemporary, stylish and aerodynamically design of the new Kuga.
Huang Yong, electrical electronic systems engineering/EESE manager, CFMA, talks about Kuga’s smart features.
Nick David Eterovic in a group interview with the media.