NINH BINH, Vietnam — Ford Vietnam has officially launched the all-new Ford Focus, marking the arrival of one of the most anticipated cars in the market which has already received widespread interest from Vietnamese consumers.
A series of activities were organised during a launch event with more than 80 journalists from Hanoi and Ho Chi Minh City, to help promote the features of the all-new Focus and the benefits to customers.
With a drive that started in Hanoi, the journalists drove to Ninh Binh province in Red Delta region of northern Vietnam, giving them a first-hand experience of the class-leading fuel efficiency of the all-new Ford Focus and a chance to claim the best fuel efficiency performance. The winner, which was a red hatchback Focus, consumed just 5.7 litres of fuel for the 110 km drive.
At Emeralda Ninh Binh Resort where the event was held, the journalists had the opportunity to test two of the all-new Focus’ smart features: Active Park Assist, which allows the Focus to parallel park itself; and Active City Stop, which automatically applies the brakes at low speed if sensors detect an obstruction in front of the car.
“The all-new Focus is so exciting, and I love its exceptional smart features so much. I believe it will be a big success in Vietnam this year,” said Hoang Tran from autovietnam magazine.
After a day of test driving, the media joined Ford Vietnam at a gala dinner and were briefed on Ford Vietnam’s 2012 business performance and its plan for 2013.
“We are proud of the all-new Ford Focus, ande believe it will bring Vietnamese consumers the safest, most comfortable, and interesting driving experience,” said Laurent Charpentier, managing director, Ford Vietnam, said at the dinner.
“In every world market where the Focus competes, customers are looking for class-leading design, affordable innovation, superior quality, responsive performance and exceptional fuel economy, and the all-new Focus delivers.”
“We will set a new standard for C-segment cars in Vietnam, with a truly fantastic car that delivers several first-in-class technologies, superior fuel economy, and an all-around fun driving experience.”
Following the successful launches of the Ford Fiesta and the all-new Ford Ranger, the all-new Ford Focus is the third global car introduced in Vietnam under the One Ford plan.
Media explore the smart technologies of the all-new Focus.