HANOI, Vietnam — Ford Vietnam is continuing its efforts to help make the country’s often chaotic roads safer, as well as a bit quieter.
The company has launched the fifth year of its award-winning Driving Skills for Life (DSFL) programme, while also kicking off a “No Horn” campaign to educate motorists on how to appropriately use the car horn to bring about greater safety on the roads.
DSFL in Vietnam is being held with its partners, including the National Traffic Safety Committee (NTSC), the Asia Injury Prevention Foundation (AIP Foundation) and VOV (Voice of Vietnam) Traffic Radio.
During a ceremony to start this year’s DSFL programme, Vietnam’s Vice Minister of Transportation, Nguyen Ngoc Dong, joined Ford Vietnam’s Vice Managing Director, Hoang Van Minh, AIP Foundation’s Regional Director, Lotte Brondum, and VOV’s Vice Director, Nguyen Trong Huan, to discuss the continuation of the campaign in Vietnam.
In Vietnam, DSFL training has been customised to reflect the local driving environment and road conditions. With varied classroom learning and practical training in both safe and more economical driving skills, its goal is to raise awareness of safe driving techniques and to help reduce the road toll across Vietnam.
In 2011, Ford Vietnam provided DSFL training to more than 1,800 licensed drivers free-of-charge, bringing to 5,000 the number of Vietnamese drivers who have participated in DSFL since it was launched in 2008.
In 2012, more than 1,500 licensed drivers are expected to be trained. Ford Vietnam is continuing its partnership with VOV Traffic, helping deliver the message of safe driving to drivers around the country every day.
“We are not only committed to providing our customers with vehicles that are leading in safety, quality and fuel efficiency, but with our DSFL training, we also hope to enhance their knowledge and help make them drive better, safer, and with more awareness of other vehicles on the road,” said Ford’s Hoang.
In addition to safe and fuel efficient driving techniques, Ford also kicked off a ‘No Horn’ campaign under the DSFL programme in support of Vietnam’s ‘Safety Traffic Year 2012’. The improper and constant use of horns among Vietnamese drivers is common, helping create an environment of uncertainly among drivers, as well as the ongoing buzz of horns of every road across the country.
Ford Vietnam is collaborating with a group of young producers for the ‘No Horn’ campaign to develop short educational videos that are being shared on social media channels. It will be followed by several community activities this year in order to try and help change the driving habits of Vietnamese drivers.
Road traffic accidents continue to cause a high number of fatalities each year, according to government statistics. According to the National Traffic Safety Committee, 43,786 traffic accidents were reported in 2011, causing 10,950 fatalities and 48,356 injuries.