HANOI, Vietnam — To celebrate the anniversary of Henry Ford’s 150th birthday, Ford Vietnam held a “Special Sales Day” on January 26 at all dealerships nationwide.
Throughout the day, customers had the opportunity to learn about Henry Ford’s life and the history of Ford Motor Company while enjoying a tea party at Ford dealerships. A promotional programme was introduced at the event to encourage Vietnamese customers to buy a Ford, which was applied to Focus, Fiesta, Escape, Mondeo and Everest lineups.
Customers were also able to test drive the full range of Ford vehicles and also had the chance, through lucky draws held throughout the day, to win valuable gifts including an iPad Mini, Ford car models, kettles and many other prizes.
“Joining the Special Sales Day, I learnt a lot about Ford’s history and its vehicles past and present. I was also happy when getting a cool kettle from the lucky draw,” said Nguyen Thi Lanh at DaNang Ford dealership, who booked an all-new Focus before the event.
The event helped give a boost to Ford Vietnams’ sales in January, typically a slow month for sales in Vietnam, while helping educate more customers about the rich history of Ford Motor Company.
Capital Ford Dealership’s staff were ready and waiting for the Special Sales Day.
Participants win gifts from the lucky draw held throughout the Special Sales Day.