HO CHI MINH CITY, Vietnam — Ford Vietnam recently celebrated the 1,000th sale of the All-New Fiesta just five months after it hit dealer showrooms, marking yet another milestone for the globally popular small car.
The lucky customer was Vu Thi Kim Mai, who purchased her new five-door Cool Grey 1.6L Fiesta Sport at Saigon Ford dealer. Vu, 33, is vice president at Chi Thep Investment Construction and Oil Equipment Company, and also the owner of a Hero brand casual clothing store at An Dong Central Market.
"I am so surprised to know that I own the 1000th Fiesta sold in Vietnam. My family has driven a Ford Everest for several years, and I wanted to buy another Ford for my business. Once I saw the Fiesta and test drove it, I was entirely convinced," said Vu.
Ford Vietnam Managing Director Laurent Charpentier was in Ho Chi Minh City to join Saigon Ford's dealer principal, Phan Duong Cuu Long, in handing Vu the key for her cool, new Fiesta. Vu was also presented with flowers and a petrol voucher worth USD 100.
“We're thrilled to have reached this milestone so soon after launch. Vu is a representative of savvy and successful Vietnamese customers who appreciate the Fiesta's class-leading package of design, fuel efficiency, quality, safety and smart technology,” said Charpentier.
Vu chatted with Charpentier at the Saigon Ford, where he helped her understand more about Ford's Green, Quality, Safe and Smart brand pillars.
"The All-New Ford Fiesta has made an immediate impact in the market, and has quickly become one of the leaders of the small car segment. This fantastic car is attracting a wide-range of new-to-Ford customers," explained Charpentier.
"My three-year-old son keeps asking me to take him for a drive in the Fiesta. I find it very efficient for city driving, and it has a nice design with a reasonable price. I also appreciate the good service of Saigon Ford as well as Ford's customer care," said Vu.
With 314 units sold in September, the All-New Ford Fiesta helped drive a solid monthly performance while capturing 18 percent share of its own competitive segment, illustrating its immediate and undeniable popularity in the Vietnam market.
|Laurent Charpentier joins Phan Duong Cuu Long in handing a representative key.
||Charpentier explains more about Ford cars to Vu.|