TAIPEI, Taiwan — Under the theme of “Go Further,” Ford stole the limelight at the 2013 Taipei International Auto Show, displaying a slew of its best-selling nameplates including the All-New Ranger, the All-New Focus, and Ford’s classic muscle car, the Mustang.
Equipped with the Wildtrak Sport Package, the All-New Ranger has been hugely popular in Taiwan’s pick-up truck segment since its introduction by Ford Lio Ho (FLH), Ford’s local joint venture. It was an absolute attention-grabber at the show.
Sharing the stage with the Ranger was Ford’s best-selling medium-sized car — the all-new Focus. Since its local launch in November 2012, the technology-packed new Focus has won over Taiwanese customers, with the advanced technologies that the car carries, including the Chinese version of the SYNC in-car connectivity system, offering them unprecedented convenience.
“The credit for the popularity we received here at the show goes to the products developed and introduced under the Taiwan Better Plan,” said Anderson Liu, marketing and sales director, FLH. “For example, although the all-new Focus was only launched in November, there has been positive reactions from the market as our sales volume increased by 38 percent in the month. We will continue to introduce more products that epitomize Ford’s four pillars: Quality, Green, Safe and Smart.”
Apart from the 10 vehicles on display, there were many interactive activities held at the Ford stand, as well as a Ford quiz, where audience had the chance to win gifts.
People gathering before the Ranger unveil.
Show goers touring around Ford’s display area.