SYDNEY, Australia — Ford has thrilled car enthusiasts at the Australian International Motor Show with a show-stopping stand that has had everything from the all-new EcoSport SUV through to Ford’s V8 Supercar “Car of the Future.”
During the 10-day show, the Ford stand was an overwhelming hit with visitors who were wowed by the stylish EcoSport, which showcases innovative smart technologies along with the 1.0-litre EcoBoost engine.
“As the EcoSport is based on the same platform as Fiesta, our customers can expect excellent ride and handling characteristics,” said Bob Graziano, president and CEO, Ford Australia.
The EcoSport was joined on the stand by the Fiesta, Focus, the all-new Mondeo, the Falcon and Ford Kuga and Territory SUVs, and the popular all-new Ranger XL, XLT and Wildtrak. The Ford Evos Concept car, which represents the ultimate expression of Ford’s advanced levels of connectivity and new global design language, was also on display.
Ford secured a North American-styled Fusion – which is the twin of the all-new Mondeo - as one of its key ‘showroom’ vehicles on the Ford stand inside the Sydney Convention and Exhibition Centre. The Fusion showcases the company’s new design language and some of the connectivity technologies to be available in Europe.
Built on Ford’s new global CD-segment platform, the newest version of the Mondeo closely shares its visual cues with the Fusion.
The newest member of the Ford family adopts the distinctive One Ford design DNA that has already been revealed in the 2013 Fiesta and EcoSport. Apart from its stylish exterior, the Mondeo will be equipped with a range of engines, including Ford’s EcoBoost lineup and SYNC connectivity.
Ford also didn’t disappoint fans of Ford Performance Vehicles, with the FPV GT RSPEC sedan and Pursuit Ute on display for the first time together at a significant motor show.
Visually, the new FPV GT RSPEC is distinctive, its look inspired by the legendary 1969 Boss Mustang with a unique stripe package and paint treatment. Under the bonnet, the new GT RSPEC continues with FPV’s much vaunted all-aluminum ‘Miami’ BOSS 335 5.0-litre supercharged engine.
Visitors to the show were also given a hands-on experience by Ford, which hosted an outdoor event giving people the chance to test some of Ford’s newest technologies – with more than 6,000 people experiencing them by the end of the show.
Ford’s outdoor display provided showgoers with an opportunity to participate in a 10-minute ‘Smart Drive’ of the new Focus Titanium, all-new Ford Kuga and Ranger Wildtrak, around a specially constructed course that highlights key technologies and capabilities of the vehicles. Some of those technologies in the new Focus Titanium include Active City Stop, Active Park Assist and SYNC connectivity. Ford personnel also demonstrated the new “open sesame” automatic tailgate in the all-new Ford Kuga.
The ‘Smart Drive’ display was created using large shipping containers painted in Ford Blue Oval livery, which were strategically placed to provide a partial off-road course for the Ranger, as well as dedicated areas to demonstrate the Focus Titanium’s Active Park Assist technology.
Ford Australia also used the motor show to announce that a SYNC-based Emergency Assistance system will be available on the all-new Ford Kuga when it goes on sale next year.
A vehicle-based, no-cost, non-subscription call-for-help system, Emergency Assistance (named 911 Assist in North America) is already available in more than 4 million Ford vehicles globally, providing owners peace of mind when travelling.
“We’re really excited about this technology as it provides real peace of mind for our customers,” said Graziano. . Emergency Assistance works by delivering a critical voice message to operators, indicating that a vehicle has been involved in an accident and opens the line for hands-free communication.
“Ford’s Emergency Assistance system has already proved itself as a life-saver in other parts of the world and we expect our customers here to appreciate this level of reassuring in-car connectivity,” Graziano said.
“It’s a tangible system that we think our customers will appreciate, particularly given the huge distances people often travel in Australia by car.”