BANGKOK, Thailand — Ford Thailand this week announced a partnership with the Office of the Basic Education Commission (OBEC) and Jor Sor 100 radio station for a new Driving Skills for Life initiative to provide safe driving training sessions for school bus drivers in Thailand.
The efforts are part of Ford’s ongoing commitment to raise awareness on safe driving and road safety, including helping drivers understand that in addition to their own safetythey are also responsible for the safety of every one of their passengers.. This is especially true for school bus drivers, who transport scores of students each day.
“Ford is constantly looking for ways to expand the participant base of our DSFL programme to promote road safety in the communities where we operate. We are pleased to partner with the OBEC to start bringing DSFL for school bus drivers in the Bangkok metropolitan region,” said Yukontorn Wisadkosin, managing director, Ford Thailand.
As part of the partnership, Jor Sor 100 traffic radio station will raise public awareness of the importance of safe driving, while the OBEC will invite schools to attend the training. The programme also aims to bring peace of mind to parents, knowing that their children are traveling safely to school.
The special DSFL sessions for school bus drivers will be provided free of charge. Ford estimates that more than 200 school bus drivers will attend – already, more than 100 school bus drivers have registered for the training.
“Helping reduce traffic accidents has always been Jor Sor 100’s mission,” said Khunying Suwimol Puengprasert, executive director, Pacific Corporation Limited. “We are proud to partner with the DSFL programme as part of this mission and to continue communicating the importance of safe driving.”
Jor Sor 100 is a news and traffic radio station that educates listeners on safe driving practices. The station helps to publicize the DSFL programme on an ongoing basis and has recruited 1,400 listeners to participate in the training.
“The OBEC welcomes this opportunity to partner with Ford on the DSFL programme for school bus drivers,” said Sunida Dechsen, Human Resource Officer, Professional Level Bureau of General Administration, OBEC. “This training programme is vital for our school bus drivers because it will improve safety for our children and everyone on the road.”
Ford launched the DSFL program in Thailand in 2008, with nearly 7,000 licensed drivers participating in the local campaign, free-of-charge, since then.
“As Ford’s flagship CSR programme in the region, DSFL is part of the company’s ongoing global effort to reduce traffic accidents and raise awareness on the importance of safe driving,” said Yukontorn.