BANGKOK, Thailand — Ford Thailand today announced aggressive plans to expand its dealership showroom capacity and customer care network across the country. Under the banner, “Go Further as One Ford,” the planned expansion includes growing its current network of showrooms to 140 by the end of 2013.
Ford is continuing to upgrade its dealer showrooms throughout the country to help deliver a world-class customer experience.
“The quality of our service is equally as important as the quality of our Ford vehicles,” said Yukontorn Wisadkosin, vice president, Marketing, Sales and Service, Ford Thailand. “As we continue to introduce new segment-leading cars and trucks, and our customer base continues to rapidly expand, we remain committed to further enhancing our service to ensure we’re providing a world-class customer experience.”
In addition to the dealer network expansion, which will provide more complete coverage nationwide and customer convenience, Ford is continuing its initiative to upgrade all existing Ford dealer showrooms to meet its global Brand@Retail standards. The Brand@Retail layout and interface helps deliver a new look and feel that is both comforting and customer-friendly.
As part of this implementation, Ford is working closely with each dealership to upgrade facilities, as well as further develop dealer staff and implement standard processes so customers are treated to the same experience at any Ford dealership nationwide.
“One hundred percent of our existing Ford showrooms across the country will be upgraded by the end of 2013, giving them the same ‘One Ford’ look and feel,” said Narong Sritalayon, dealer development director, Ford Thailand.
Ford has also put significant efforts over the past few years to improve each of its dealer facilities and train all new dealership staff at all service levels to meet Ford’s global Quality Care standards.
“Expanding and upgrading our network of dealer showrooms will increase convenience for customers, improve how we showcase our outstanding products and enhance our overall customer experience,” added Narong.
Best-in-Class Cost of Ownership
The popular all-new Fiesta, the all-new Ford Ranger and the recently launched all-new Ford Focus have been the largest drivers behind Ford’s successful expansion in the Thai marketplace.
Each of these Ford vehicles delivers a segment-leading cost-of-ownership that makes them even more attractive to the fast-growing number of new-to-Ford customers.
The Ford Fiesta delivers the best-in-class cost-of-ownership offering in the small car segment, boasting class-leading fuel economy, a 15,000 kilometer standard service interval, and replacement part costs that are up to 20 percent less than the market average.
Additionally, the cost of scheduled services for Ford vehicles – within 100,000 km or 5 years – is lower than competitors by up to 76 percent for the Ford Fiesta, 43 percent for the all-new Ford Focus and 10 percent for the all-new Ford Ranger.*
“Consumers around the country are increasingly recognizing that Ford is setting the standard in service and maintenance that will keep their vehicles in great condition, saving them money in the long term,” said Yukontorn.
World-Class After-Sales Services and Initiatives
Every Ford vehicle is backed by a record of excellence and world-class aftersales services and initiatives. The launch of the Ford Mobile Service Units is the latest offering that Ford is implementing to further enhance its customer care program in Thailand.
Launched in July, a total of 84 specially-equipped Ford Mobile Service Units began operating through Ford dealerships across the country, servicing Ford customers remotely with basic services and maintenance, as well as supporting the Emergency Roadside Assistance initiative.
Ford’s Customer Services Department (CSD) also offers a couple of innovative service programs – which includes the Scheduled Service Plan (SSP) and Premium Protection Plus (PPP) – that allows Ford customers to follow a standard and recommended service plan for their vehicles that can help deliver lower cost of ownership and peace-of-mind.
“We really want our customers to understand that the purchase of a new Ford vehicle is just the start of their Ford ownership experience. We are committed to ensuring this experience is at the same level as our One Ford vehicles – and that is class-leading,” said Adisak Wangpongsawat, Service Operations Director, Ford ASEAN.
“By employing and training the most skilled technicians, and continuing to introduce our after-sales programs and enhance our existing ones, we helping to deliver on this promise,” he added.
Thailand continues to serve as one of Ford’s key global production and export hubs, producing world-class One Ford vehicles. The major upgrades to its world-class network of dealerships and service facilities represent the latest in Ford’s ongoing commitment to go further in Thailand.
Editor’s Notes: * Fiesta 1.6 L, Focus 1.6 L, and Ranger 2.2 L Hi-rider