DEARBORN - Ford Motor Company has become the first automotive brand to partner with General Mills to provide needed funding to schools across the country through the Box Tops for Education® (BTFE) program.
“Since this company started, Ford has always looked for ways to support our country’s youth and the education they receive,” said Jim Farley, group vice president, Ford Global Marketing, Sales, and Service. “We believe that through the Box Tops for Education program we will be able to reach and help students across the whole country.”
Starting Oct. 3, people can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE sweepstakes website at www.FordDrivesBoxTops.com, watch product videos on the website or purchase a Ford vehicle at dealerships during October and November.
During the two-month “Ford Drives Box Tops” program, Ford will redeem participants’ Box Tops, which will be given to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given out to the schools who have collected the most Box Tops through Ford at the end of the program.
“Ford continues to pilot innovative ways to support education in local communities,” said Farley. “We believe that we will be most successful when we give something back to our customers.”
For years, Ford has been active in supporting education and the community.
The Drive One 4 UR School program – developed as a fun, engaging way to help high schools raise money to support their sports and extracurricular activities – has seen great success. The program has received more than $7 million in donations since its inception in 2007. During those 4 years, 1,685 unique high schools have partnered with local dealerships across the United States to raise money for extracurricular school activities.
And Ford’s Driving Skills for Life program supports safe teen driving through its award-winning safe-driving curriculum, a free program that educates teens with a combination of ride-and-drive events, educational materials, customized in-school events and an interactive website. Since 2003, more than 341,000 students have been trained in safe-driving practices.