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The Ford stand attracted a large crowd for its engaging panel discussion
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 Ford Shows The Smarter Way to Get There at Computex 2013

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TAIPEI, Taiwan – Ford has been showing everyone The Smarter Way to Get There at Computex 2013 in Taiwan…..and doing it in style.
 
Ford has offered a truly interactive experience for both people attending Computex and even for those not present, delivering an engaging panel discussion and numerous executive interviews on the Ford stage, all of which were streamed live on the web. Viewers were able to get involved by asking questions via social media.
 
This year at Asia’s biggest computer exhibition, where Ford is the only automaker, Ford also engaged with tech media from Australia, South Africa, China, Thailand and Indonesia, who were brought along to experience Ford’s technology advancements and see how it has become a global leader in this field.
 
Ford unleashed a wave of announcements at Computex, including the arrival of the Ford Developer Program in markets in Asia Pacific and Africa, which will allow developers to create voice-activated apps for the car.
 
Ford also announced AppLink 2.0, the newest version of the API which allows developers to build voice-activated applications along with new and unique services that will further enhance the driving experience for customers.
 
Customers using Ford SYNC AppLink can control applications on their smartphones just by using their voice, through Ford’s award-winning SYNC voice-activated connectivity system. Advancements with AppLink 2.0 will allow access to more vehicle data, allowing free-form voice recognition, and the ability of apps to send in-vehicle push notifications similar to what consumers experience on their smartphones.
 
“Version 2.0 of AppLink will give developers much more access to vehicle data,” wrote Jason Cartwright from Australian tech site, www.techau.tv. “Let’s be clear here, developers will love this as it offers some amazing potential for a new breed of apps in your car.
 
“Another important improvement is support for push notifications. There’s potential for a Facebook or Twitter to support AppLink and have your updates read out to you for that real connected driving experience.”
 
Ford also announced the launch of the AppLink Catalogue app, which helps customers to easily discover apps that are available for Ford vehicles with the AppLink feature. Three new apps will be among the first to be available in Asia Pacific: global radio app TuneIn Radio, internet radio service Pandora, and Kaliki, an audio newspaper and magazine app.
 
Ford introduced the new Ford Kuga, which was featured on the stand, to the Taiwan market. Renowned for its fuel economy, versatility and new technology, the new Kuga makes driving easier and more fun.
 
Ford executives also were part of several high-profile forums at Computex, using these platforms to further showcase Ford’s technology developments and offer insights into what we can expect to see in the future.
 
Visitors to the Ford stand also were entertained, with the SYNC & Drive voice activated feature demonstrating SYNC with MyFord Touch’s functionalities, climate control, calling, text, and music. SYNC Your Music, which is also requires voice commands, has allowed visitors to see the entertainment aspect of the system.
 
Visitors have also been creating their own music tracks, becoming Ford SYNC DJ’s and competing with others connected to the live DJ feature on the stand. They have been able to have their photo taken, selecting from three backgrounds, and then share the album artwork and their track on Facebook.
 
Ford also has on display three Technology Development Kits, offering live demonstrations on how the Pandora, TuneIn Radio and Kaliki apps work.
 
The Ford stand at Computex had a lot of interactive features to attract and engage visitors
Ford’s SYNC demonstration feature allowed visitors to enjoy a hands-on experience of the award-winning technology 
   
Local radio ICRT general manager Tim Berge hosted a panel discussion on the Ford stand with Abhishek Baxi, technology Columnist and Digital Consultant, ZDNet, Techie Buzz and HT Media in India, Rafiq Phillips, Marketing Technologist at MIH Internet Africa and webaddict.co.za from South Africa, Jason Cartwright from Australia tech web site www.techau.tv, Ed Pleet, Connected Services Director, Ford Asia Pacific, Africa and Europe, and Steven Bridgeland, Senior Marketing Communications Manager, Windows Embedded, Microsoft Corp
Ed Pleet, Connected Services Director, Ford Asia Pacific, Africa and Europe, addresses the media about Ford’s technology announcements at Computex 
   
The New Ford Kuga enjoyed a commanding position on the Ford stand
 
   

  

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6/6/2013 4:40 AM