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​Focus Electric on media test drive in the streets of New York.
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 Ford Showcases its Power of Choice Vision with the Ford Focus Electric

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David Perry is an Instructional Developer with Ford Motor Credit Company who earned the opportunity to travel to New York to be @Ford Online’s correspondent for Ford’s Green Week activities by submitting a report of the many things he does to support a “green” lifestyle.  These activities included the very first test drives by media of the Focus Electric. Below is his report from New York City.

NEW YORK - The driver looks cautiously over his shoulder, eyeing the flow of yellow blurs rushing down the street like New York taxis – because they are taxis and this is New York.

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He sees a break in the traffic, hammers the pedal, and pulls cleanly away from the shadowed curb into the morning light, joining the rushing stream of vehicles. But that's not a gas pedal he's stepping on - it's a pedal sending an electric charge from a battery pack to the high-voltage electric motor of the new Ford Focus Electric. And the driver isn't starting his morning commute - he's Andrew Del-Colle, assistant editor at Popular Mechanics, one of many journalists taking a test drive as part of the New York Focus Electric Media Drive, held last week in Manhattan.

Before taking test drives in three different sessions over two days, groups of journalists listened to presentations by Chief Electric Engineer Eric Kuehn on Ford's Power of Choice. Kuehn deftly fields questions about the Focus Electric's features and functions. Ford's Power of Choice message is clear: Consumers buying the new Ford Focus can choose between a gas-powered vehicle with a fuel-efficient EcoBoost engine or a plug-in high-voltage electric motor that runs completely on electrical energy. Both cars are built on the same line in the Michigan Assembly Plant. A third choice is the Fusion Hybrid, powered by gas and a battery.

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Back on the test drive, Andrew chats with his passenger, a journalist from MSN. Their conversation about vacations and jazz festivals is interspersed with comments about the Focus Electric.
“It looks like a regular Focus.”
“It’s nice!”
“I do like the interior.”
 
After a ten minute ride filled with quick accelerations and hard braking, Andrew pulls the Focus back to the curb where he started, along a line of journalists awaiting their turn at the wheel. “This car is really a lot of fun,” he says. “I was wondering what the electric would do to it. It seems pretty smooth.”
 
A man passing by on the sidewalk stops to ask what all the commotion is about. "These people are test-driving the new Ford Focus Electric" he is told.
 
"Electric?" he asks in amazement. "No gas?"
"Yes, all electric." A smile slowly breaks across his face, his eyes widening as he looks at the cars in disbelief. "Electric..." he murmurs to himself, nodding as he continues down the sidewalk.
 
A steady stream of vehicles on the street rolls past him, punctuated by the ubiquitous Escape Hybrid taxis, a vehicle New Yorkers now take for granted, but still on the drawing board just ten years ago. In ten more years, Ford electric vehicles could conceivably be just as common here.
 
Ford has once again envisioned the future; this man has just seen it. And he likes what he sees.


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Focus Electric on media test drive in the streets of New York.
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Electric Focus ready for a test drive at the New York Focus Electric Media Drive.
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Chief Electric Engineer Eric Kuehn speaks with journalists on Ford’s Power of Choice.
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Focus Electric and charger on display at the New York Focus Electric Media Drive.
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Fox News shoots video of the display at the New York Focus Electric Media Drive.
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EV Infrastructure Manager Donna Bell shows journalists how to find charging stations with My Ford Touch.

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Fox News shoots video at the New York Focus Electric Media Drive.
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Journalists line up to test drive the Focus Electric at the New York Focus Electric Media Drive.




 

 

 

 

 

 Ford Demuestra su Visión de El Poder de Escoger con el Ford Focus Eléctrico

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​NEW YORK -  El chofer mira por encima del hombro con cuidado, viendo el caudal de automóviles amarillos corriendo por la calle como si fueran taxis de Nueva York – porque sí, son taxis, y esto es Nueva York.

El observa un espacio para pasar a través del tráfico, pisa el pedal fuertamente, y sale rápidamente de la sombra á la luz de la mañana en la calle, ingresandose al caudal de vehículos. Pero este automóvíl no tiene un pedal de gasolina, sino es un pedal que manda un impulso eléctrico de una batería al motor eléctrico de voltaje alto en el nuevo Ford Focus Electric. Y el chofer no está manejando á su trabajo – el es Andrew Del-Colle, editor asistente de Popular Mechanics,  uno de muchos periodistas que está tomando una prueba de manejo en el “New York Focus Electric Media Drive”.

Antes de tomar las pruebas de manejo en tres sesiones diferentes por un período de tres días, grupos de periodistas escucharon presentaciones sobre el “Power of Choice” (el Poder de Escoger) de Ford, hecho por Chief Elelectric Engineer Eric Kuehn. Kuehn facilmente contesta preguntas sobre las características y funciones del Focus Electric. El mensaje de “Power of Choice” de Ford es muy claro: Los consumidores que quieren comprar el Ford Focus nuevo pueden escoger entre un vehículo impulsado por gasolina con un motor EcoBoost  muy eficiente, o un motor enchufable de voltaje alto que corre completamente con energia eléctrica. Ambos automóviles se fabrican en la misma linea de ensemblaje ubicado en la planta de Michigan Assembly. Otra posibilidad es el Fusion Hybrid, con un motor híbrido impulsado por gasolina y una batería.

De vuelta a la prueba de manejo, Andrew habla con su pasajero, un periodista de MSN. Su conversación de vacacciones y festivales de jazz está combinado con comentarios sobre el Focus Electric.

“Se ve como un Focus regular.”
“¡Es bonito!”
“Sí me gusta el interior.”
 
Después de un paseo de diez minutos, lleno de accelaraciónes rápidas y frenados bruscos, Andrew dirige el Focus al mismo lugar donde empezó, al lado de una línea de periodistas esperando su turno de manejar el nuevo vehículo. “Este coche es realmente muy divertido,” dice. “Yo me preguntaba, como este Focus eléctrico se comportaría. Me parece muy suave.”
 
Un hombre pasando por la acera pregunta que está sucediendo. “Estas personas están haciendo pruebas de manejo del nuevo Ford Focus Electric,” le dicen.
 
“Eléctrico?” pregunta, asombrado. “Sin gasonlina?”
 
“Si, todo eléctrico.” Una sonrisa aparece en su cara, y sus ojos abren de par en par en incredulidad mientras que mira la línea de coches. “Eléctrico…” dice a si mismo, y continua su paseo por la acera.
 
Un caudal de vehículos le pasa en la calle, incluyendo muchos taxis de Escape Hybrid, un vehículo que la gente de Nueva York ahora tome como un vehiculo común, pero hace solamente diez años que aún estaba en desarollo. Dentro de diez años mas, vehículos eléctricos de Ford podrían ser tan comúnes aquí también.
 
Ford, otra vez, ha imaginado el futuro; este hombre acababa de verlo. Y le gusta lo que está viendo.
 
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4/23/2012 10:30 AM