BANGKOK, Thailand — Building on Ford’s brand image as a technology leader in the Thai auto industry, Ford Thailand partnered with a leading English language newspaper and multimedia group, The Nation, to host the NForum discussion under the theme ‘The Future of Automotive Technology’.
Guest speakers at the prominent panel discussion were Rodney Phillips, SYNC Engineering Manager, Ford Asia Pacific; Krairop Luanguthai, General Manager of ESRI, a GPS receiver producer and online map service provider; Panuvith Jangsawang, Sales and Marketing Director, OneLink Technology, a transportation and fleet management service provider and developer of ‘Car Chat’ application; and Pasakorn Prathombutr, President, the Intelligent Transportation System (ITS) program, National Electronics and Computer Technology Center (NECTEC).
Attended by bloggers, journalists, mobile application developers, and the general public, NForum is considered one of the most important technology events in Thailand.
“NForum is an ideal platform for technology focused brands, like Ford, to interact and exchange ideas with the country’s vibrant social media community,” said Phillips, who continued the discussion by showcasing Ford’s efforts in offering several technologies that are new to the Thai automotive industry, including the award-winning Ford SYNC connectivity system.
“We want to deliver industry-leading connectivity solutions because it’s the absolute best way to provide our customers with a fully personalized driving experience. Something that was practically unavailable before Ford SYNC was introduced,” he said.
Phillips also highlighted Ford’s efforts in laying the foundation for stronger partnerships between the mobile and automotive industries by introducing SYNC AppLink, which allows smartphone applications to interface with in-vehicle controls and audio, and the Ford Developer Program that allows software developers to directly interface with Ford vehicles so that they can develop applications that are AppLink compatible.
“In all of our vehicles, we strive to be best-in-class in the areas customers care about most – in quality, green, safe and smart,” said Phillips. “Today, we’re focusing on smart for good reason.”
“Technology is one of the leading purchase motivators for the new customers we’re seeing in our dealerships,” he added.
Rodney Phillips, SYNC Engineering Manager, Ford Asia Pacific highlighted Ford’s leading technologies at the NForum event in Bangkok, Thailand
A SYNC unit was displayed at the event venue, allowing techy attendees a first-hand experience of Ford’s voice-activated, hands-free, in-car communications and entertainment system
Leading IT Reporter and top IT bloggers were moderators of the session, contributing to the active live twitter report from the event venue