DETROIT - Key members of Ford Motor Company’s executive team participated in the Deutsche Bank Global Auto Industry Conference, which was held Tuesday, Jan. 15, at the MGM Grand Hotel in Detroit.
Ford executives attending the conference were: Alan Mulally, president and chief executive officer; Mark Fields, chief operating officer; Bob Shanks, executive vice president and chief financial officer; Jim Farley, executive vice president, Global Marketing, Sales & Service; and Raj Nair, group vice president, Global Product Development.
Nair provided the group of auto analysts with an update on the global product strategy that Ford has been moving forward with the One Ford plan. Here are some of the highlights:
Continued Progress on Platform Consolidation
New Opportunities for Global Growth
Sustainability and Fuel Economy
Quality Recovery Priorities
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