BRENTWOOD, England – Ford continues to motor strongly in the buoyant UK market. According to the official sales figures from the Society of Motor Manufacturers and Traders (SMMT):
• Ford total vehicle sales and share increased in August and for the year to date.
• Fiesta tops the sales charts in August and for the year to date.
• Transit is the UK’s third best-selling vehicle, ahead of most cars.
• Ford retail car sales and share are up in August and for the year to date.
• Ford commercial vehicle sales and share are up in August and for the year to date.
Mark Ovenden, Ford of Britain chairman and managing director, said: “Industry sales have grown by over 10 per cent in the UK this year and Ford sales are ahead of this overall market growth. It is significant that private customers have driven up our share of more profitable retail sales, which account for a higher proportion of registrations in the important September sales month.”
UK car sales are expected to total 390,000 in September, which, combined with the other registration plate change month in March, will account for more than a third of annual UK sales.
The SMMT says total UK car sales in August were up 10.9 per cent at 65,937, compared with August 2012. Ford car sales of 8,940 were up from 8,094 in August 2012. For the year to date (end August) total UK car sales were 1,391,788 up 10.4 per cent compared with 2012, while Ford car sales for this period were 197,933, up 11.8 per cent from 176,999 for the same period in 2012.
Ford’s share of retail car sales in August was up 0.2 percentage points at 11.3 per cent, compared with August 2012, and for the year to date retail share was up 1.3 percentage points at 13.5 per cent, compared with the same period in 2012.
Fiesta was the UK best-seller in August with increased sales, compared with August 2012. An indicator of how sales in August are affected by the proximity of September was the Transit’s third position in overall vehicle sales, ahead of most cars and four or five places up from its normal top 10 position.
Sales success across the Ford car range in 2013 has seen the Ka, Fiesta, B-MAX, Focus, C-MAX and Kuga all increase sales and share for the year to date, compared with the same period in 2012.
UK Commercial Vehicle (CV) sales in August were up 10.2 per cent, compared with August 2012, and for the year to date were up 4.7 per cent. Total sales of Ford CVs for the year to date were up 5.7 per cent, from 42,382 to 44,823, and share was up from 21.9 to 22.1 per cent, compared with the same period last year.
Transit leads the One Tonne, Two Tonne and 3.5-6.0 tonne CV segments, its share of the one tonne segment boosted by the introduction of the new Transit Custom and the Tourneo Custom. Fiesta van also leads its segment by a clear margin, taking a 60.1 per cent share for the year to date.