DEARBORN – The Telly Awards has named Ford as a Silver winner in the 34th Annual Telly Awards for their three part mini-series titled Gimme The Gig2. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.
The show was the final part of the Ford West Market Areas Focus launch campaign. The campaign included an experiential Focus tour that covered all western markets as well as a digital element that drove hand-raisers and exposure. All elements were integrated in the California general, Hispanic and Asian markets.
This Gimme The Gig digital campaign drove over 2,500 bands to the GTG website and engaged their fan base to vote them on the tour. Bands received over a half million votes, and half of these fans who voted took the time to take a Focus product quiz. Once on the tour, bands engaged their fan base to vote them as one of 12 finalists to play in front of Grammy Award Winning Producer Don Was and to record in the Focus Mobile Recording studio.
This was the first time ever that a state-of-the-art recording studio was installed in a C segment car, driving a lot of non-paid media in the general, Hispanic, and Asian markets – both in automotive and non-automotive press. he Focus was positioned as “the only recording studio that gets 40 miles per gallon and can parallel park itself” which seemed to resonate with the press. he Focus Mobile Recording Studio was designed and manufactured by Galpin Auto Sports.
Te combination of the digital, experiential and the broadcast of the three part Gimme The Gig mini-series touched over 22 million people. More importantly, over 200 people who were exposed this campaign purchased a Ford Focus – many of which were first time Ford owners.
To keep production costs down, the mini-series was created, directed and produced “in-house”. Total production costs for this three hour mini-series were less than the average cost for the production of one locally produced thirty second dealer group ad.
The show was hosted by former Pimp My Ride star “Mad Mike” Martin, Grammy Award Winning Engineer Krish Sharma. Nine time Grammy Award winning producer and President of Blue Note Records Don Was and Ford’s West Market Area Marketing Manager Tom Grill also served as hosts as well as co-creators and executive producers. Co-creator Darryl Kinson also directed the three hour special.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
For its 34th season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People’s Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Ford’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
To find out more about the Telly Awards visit our website at www.tellyawards.com.