COLOGNE, Germany – Ford Motor Company sales in Europe rose 6.4 per cent in the first seven months of 2014 on the strength of newly- introduced cars and commercials vehicles.
So far this year, Ford has sold 700,800 vehicles in Europe, more than half of which were new or significantly refreshed since end 2012. In July, Ford sold 95,200 vehicles, a year-over-year increase of 5 percent. Ford’s market share was 7.9 per cent for both July and year-to-date, about the same level as a year ago.
While Ford’s sales growth was broadly in line with the overall new car market in Europe, Ford outperformed the industry in the higher quality sales channels, such as retail and commercial vehicle sales. Ford’s retail sales (sales to private customers) in its five largest European markets rose 8 per cent, boosting Ford’s retail share by 0.5 percentage points to 8.4 per cent in July, the highest level since 2010.
“Our decision to increase investment in new cars and commercials vehicles is paying off,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are building momentum and winning new customers, and that will accelerate when we launch new Focus and new Mondeo later this year.”
Ford’s commercial vehicle sales rose 23.9 per cent in July and are up 12.5 per cent year-to-date. Year-to-date, Ford of Europe’s commercial vehicle share is up 0.6 percentage points to 10.7 per cent year-to-date – the highest July year-to-date share in 17 years. Transit remains the top-selling nameplate in the combined one- and two-tonne commercial vehicle segment in Europe.
Sales of the Transit Custom more than doubled, making it Ford’s fifth best-selling model behind the Fiesta, Focus, C-MAX and Kuga. In addition, the Kuga sports utility vehicle was again one of the strongest performers in the Ford vehicle range, with sales increasing more than 30 per cent in the first seven months of the year.
“The SUV segment of the market continues to grow at a faster pace than the rest of the industry. With strong vehicles such as the Kuga and the smaller EcoSport sub-compact SUV, plus the larger all-new Edge coming next year, Ford is well-positioned to take advantage of the growth potential in the SUV segment,” de Waard said.
Effective January 2014, Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. Previously, Ford referenced 19 countries. Romania has been added as the 20th market. Ford of Europe also has introduced a market share for the total of the 50 European markets within which it operates.