LAGOS, Nigeria – Ford sales in Nigeria are up 38 percent in the first four months of 2013 compared with previous year-to-date sales. Through April, 1,264 units were sold, while 914 units sold during the same time period of 2012.
“The driving factor for the increase in Ford’s sales this year can be attributed to our dealers having more vehicle choices from our new product lineup, our extended warranty programme, and a continued focus on strengthening dealers’ parts and service departments,” said Eugene Prinsloo, senior manager, Sub Saharan Africa Ford.
The growth in sales was led by the high demand for the all-new Ford Ranger; its sales increased by 31 percent through April. The all-new Ranger has received many awards and accolades, including the 2013 International Pick Up award.
Ford’s extended warranty programme, tagged the Extended Service Programme, offers customers free after-sales service for up to four years or 120,000km, whichever comes first. The program launched in January 2012 and has been extended through August. The offer is available on new Ford Focus, Fusion, Taurus, Edge, Escape, Explorer or Expedition, F-Series trucks and E-Series vans.
Ford has also recently improved parts availability by expanding service of its Middle East Parts Distribution Center to dealers in Sub-Saharan Africa, getting parts to customers in the region more quickly than ever before.
Ford’s goal for the facility is to help expedite the delivery of parts to dealers throughout SSA and improve customer satisfaction in this important region where sales of Ford vehicles are on the rise. The PDC is capable of stocking up to 50,000 unique types of parts, or 6 million total pieces from all of Ford’s production locations around the globe.
Previously, dealers ordered parts from each vehicle’s country of origin. Now, more regular shipments from a single location significantly reduces the time customers will have to wait for parts to arrive at their service locations, as approximately 92 percent of the parts most often used for vehicle service or repairs will be in stock and immediately available at the PDC. Order to delivery time from the PDC to dealers in SSA will improve substantially, with parts orders now arriving at dealerships in as few as 2 days.
Prinsloo expressed satisfaction with the growth and reiterated that the Ford story in Nigeria is about growth, launching new products and offering new outlets for sales and service with greater parts availability. “By the end 2012, up to 80 percent of our product line-up was new or significantly refreshed. We’re proud to have expanded Ford’s offerings to customers through our dealers and are committed to continuously strengthening connections and communications with our consumers in Nigeria,” Prinsloo added.
Currently, Ford operates 24 Outlets – including showrooms and service centers throughout Nigeria through its dealers, Briscoe Motors and Coscharis Motors.
The automaker has continued to enjoy consistent increase in sales performance with an impressive rise in demand from Nigerian consumers.