APA — Ford Asia Pacific and Africa continued to deliver healthy sales across the region in February despite production disruptions caused by the Thai flood crisis, which affected the supply and delivery of vehicles across many markets.
Across APA, Ford sold 64,581 retail units last month, a 14 percent increase from a year earlier.
Retail sales in China climbed 30 percent in February from a year earlier to 40,056 units, as the Ford Mondeo remained enormously popular across the world’s largest auto market. Ford Mondeo sales swelled 71 percent to 4,952 units.
The Ford Focus also continued to be in popular demand, with sales of 11,628 units during February. Fiesta sales grew 34 percent to 4,802 units.
Ford India continued its strong sales trend for the second month of 2012, selling 10,424 wholesales and export units in February.
Despite ongoing supply constraints, Ford India sold 10,424 wholesale and export units in February, demonstrating sustained and stable growth for the second month of this quarter. Domestic wholesale figures were 8,035 units for February while export figures also remained high, with 2,389 vehicles exported during the month.
Ford India opened 45 new sales and service outlets across India in 35 cities and towns of India simultaneously during February. Living up to the company's new brand promise, "Go Further," Ford India has now strengthened its pan-India network to 230 sales and service outlets in over 123 cities.
In Thailand, Ford’s streak of record sales continued in February with overall retail sales rising 54 percent year-over-year to 3,404 units – topping its record January performance for another all-time monthly high.
The record February was led by continued strong demand for the class-leading Ford Fiesta and class-defining All-New Ford Ranger pickup.
Retail sales of the popular, sporty Ford Fiesta surged 61 percent in February to 2,048 units, with the five-door Fiesta finishing the month as the best-selling hatchback in its highly competitive segment.
Ford Indonesia sold 711 units last month, up 17 percent from January, as production disruptions caused by the Thai floods continued to impact the supply of vehicles to the market.
Ford’s three best-selling models in Indonesia - the all-new Ford Fiesta, Ford Ranger and Ford Everest – are all built in Thailand, where many industries, including automotive, are still working to fully restore supplier networks and get back to pre-flood production schedules.
Despite the supply constraints, the class-leading All-New Ford Fiesta continued to generate strong demand and delivered February retail sales that rose 33 percent year-over-year to 639 units.
In Taiwan, Ford sales grew 27 percent last month to 1,206 units. The Ford Focus contributed the highest sales volume, with 545 units sold, an increase of 54 percent from the same month a year earlier.
The Ford Escape also delivered strongly, with sales hitting 326 units. The Fiesta was again popular, with 123 units shifted.
In Australia, the Ford Territory continued its recent success, with sales rising 80 percent year-over-year to 1,400 units. The all-new Ford Fiesta was also a hit, with 859 units sold, while 1,193 Ford Falcon’s were sold.
Sales in New Zealand increased 28 percent year-over-year to 759 units, with Ford Mondeo sales rising 50 percent to 135 units, the Fiesta rising 32 percent to 95 units, and the Ford Territory shifting 133 units, an increase of 241 percent.
Ford Motor Company of Southern Africa (FMCSA) booked retail sales of 2,614 units during February. The Figo remained enormously popular, with 1,042 units sold, while the all-new Ford Ranger saw 392 units sold.
Note: Wholesale figures represent "sales" from the factory to the dealer, and retail sales represent sales from the dealer to the customer.