SAO PAULO, Brazil - Ford Trucks presented a new truck with capacity of up to 56 tons for the extra heavy-duty segment today in São Paulo. The first prototype of this unprecedented tractor was shown at today’s preview, which was held simultaneously with Ford Otosan in Turkey, where this truck will also be built.
With this truck, Ford will begin to compete in the extra heavy-duty segment, which is new for the brand, and will complement its commercial vehicle lineup – already one of Brazil’s most complete. The extra heavy-duty category is the quickest growing class in the Brazilian market.
The truck was created and developed by Ford’s design and engineering teams in Brazil and Turkey. The goal was to offer a truck built on a global platform which will have the best configuration and cost-benefit ratio, as well as a comfortable cabin, top performance and fuel efficiency, robustness and advanced technology.
“The joint announcement in these two countries shows Ford’s current and future commitment in the commercial vehicles sector. This will be one of this year’s top vehicle launches and represents significant progress in Ford’s globalization strategy for commercial vehicles,” said Steven Armstrong, Ford Brazil president.
Ford Trucks has a strong tradition for offering robust, reliable and cost efficient vehicles in the Brazilian market. The new extra heavy-duty Ford Cargo was designed in the same format – to meet the needs of this segment which has grown extensively in the past few years.
The commercial vehicles operations are strategic for Ford South America. This initiative is in line with Ford’s Go Further plan, which aims to offer the most efficient solutions in the market.
The new extra heavy-duty Ford Cargo is a global truck which will have excellent configurations and cost-benefit ratio for its class, which is in tune with the market’s needs. “It is a resistant, reliable and affordable truck with world-class quality. It will also offer top performance and comfort, as well as excellent drivability and fuel efficiency,” said Oswaldo Jardim, director of Ford South America Trucks.
Its joint development with Ford’s trucks operations in Europe allowed for a close partnership between Ford’s engineers in Brazil and Turkey, in tune with Ford’s global strategy. Phil Collareno, Vehicle Line Director for Truck, SUV & Commercial Vehicles highlighted the importance of the truck’s launch.
“The extra heavy duty Cargo is a world-class truck developed with the best engineers that we have in Brazil, working with our European team.
This product will build on an already fantastic Cargo lineup, expanding its capabilities to up to 56 tons with an all-new engine for fuel performance like no other and exceptional comfort and quietness. I know when you have a chance to see this product, you’ll be as excited as I am about it.”
Robustness and fuel efficient
Ford Trucks are known for being resistant, reliable, cost-efficient and have one of the best client satisfaction rates. “Ford was the first to produce trucks in Brazil and used all of its experience here in the region to develop this new model,” said Antônio de Lucca, chief engineer at Ford Trucks South America.
Ford’s extra heavy-duty has a new powertrain developed to offer top operational efficiency, not only in fuel consumption, but also in terms of performance and cargo capacity, with the reliability of Ford trucks. The vehicle was extensively tested at the Tatuí Proving Grounds, the only one in Latin America equipped with laboratories and tracks especially designed for truck development. The Cargo ran thousands of kilometers on roads across South America, simulating the truck’s typical use in different situations.
“The truck has a spacious cabin, which was redesigned to meet the needs of drivers,” said De Lucca. “It has top levels of comfort, noise and vibration reduction and precise handling.”
The truck’s cabin is one of the most comfortable on the market. Its design follows the modern lines of the New Cargo and follows Ford’s Kinetic design language to unite functionality, ergonomics and aerodynamic efficiency. The exterior design was led by the Ford South America Design Studio in Camaçari, Bahia state.
“This is Ford’s first truly globally developed heavy-duty truck,” said João Marcos Ramos, Design Chief of Ford South America. “The South American team is extremely proud of this, as it shows our excellence in heavy-duty trucks as well.”
According to Ramos, clients today aren’t expecting just technical evolution, but as modern product which will represent the image of their company. “The truck is their company. With the Kinetic language, the New Cargo delivers this modern appearance and shows we can apply fantastic design elements to heavy-duty trucks.”
Tradition and quality
Ford has produced more than two million commercial trucks in South America during more than five decades of operations. Ford brought the Cargo lineup, the first global truck, to Brazil in the 80s. In 2011, it launched the global New Cargo truck, with its innovative design and sleeper cab models.
“We were pioneers. We know our region’s roads and clients very well. So, we can say that Ford has lots of mileage,” said Jardim, referring to Ford Trucks South America’s new slogan.
Ford’s truck plant in São Bernardo do Campo is one of the most productive and competitive in its class. It operates on one shift and produces 166 trucks per day.
This versatile facility, which offers a ModCenter inside the plant, allows for customized projects and reduces and optimizes the delivery of specialty products. The assembly line is ready to produce the new model and production is expected to begin soon.
The Ford Cargo lineup offers now 12 models in the following segments: light trucks (6 to 10 tons), medium-duty 4x2 (11 to 20 tons), 6x2 (23 to 27 t), heavy-duty 6x4 (27 to 31 tons) and tractors up to 46 tons.
With the extra heavy-duty model’s launch, Ford is entering a segment that had the most growth in the market. In 2012, this segment was responsible for 24.6% of sales (33,700 units). In 2009, this segment held a 20.9% share (22,500 units), growing to 25.3% in 2010 (39,500 units) and maintained a 23% share (39,600 units).
The class is mainly made up of tractors, used with trailers, while the rigid chassis models represent only 5% of sales. The segment’s growth was driven by changes in logistics, principally in transporting agricultural products, where trailers are used at distribution centers and then smaller vehicles transport the goods to city centers.
With the launch of the New Cargo, Ford registered a large increase in sales of the Cargo 1933 (with capacity of 45,150 kg). Its market share grew from 8.2% in 2010 to 18.7% in 2012.
Sales and after-sales
Ford is among the top three best-selling truck brands in South America. It held a 21.1% share in Brazil in 2012, in terms of the competitive market up to 46 tons, and 8.9% considering all classes.
Ford Trucks’ sales and after-sales network, with its 142 exclusive dealers across Brazil, gives the brand another advantage. It was revamped and is continually investing in training and facilities to improve customer service with benefits such as 24-hour emergency service and sleeping quarters for drivers.