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 Ford Reveals New S-MAX Concept and All-New Mondeo Vignale Concept

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FRANKFURT, Germany – Ford Motor Company will reveal at the Frankfurt Motor Show its vision for a future sport activity vehicle, the new Ford S-MAX Concept, and also unveil the all-new Ford Mondeo Vignale Concept, a preview of the unique upscale Vignale product and ownership experience that will launch in Europe in 2015.
The new S-MAX Concept builds upon the current S-MAX’s style-without-compromise ethos with sleek design, premium craftsmanship, smart technologies and a more flexible interior; and also features connectivity and wellness technology including Ford SYNC with AppLink, which enables drivers to voice-activate apps from behind the wheel, and the Ford ECG Heart Rate Monitoring Seat, which records the driver’s heart rate.
The all-new Mondeo Vignale Concept provides a first glimpse of Ford’s vision for Vignale and offers unique design touches, high quality craftsmanship, exclusive specification and advanced technologies.
The Mondeo Vignale Concept, which includes 20-inch alloy wheels with in-depth chrome detailing, a unique front bumper and grille, and an exclusive “Nocciola” paint colour, is part of a rollout that will see Ford deliver one of the most complete product expansions in the history of Ford in Europe.
“Despite the weak economic situation we are transforming our business in Europe by investing heavily to accelerate the introduction of new products and technologies,” said Stephen Odell, Ford’s president of Europe, Middle East and Africa.
“Almost a year ago at our Go Further event we promised to launch the most aggressive new product expansion in Ford of Europe’s history,” Odell added. “We are on track to deliver one of the freshest, most exciting line-ups in the industry and one that positions us for growth as the economic situation begins to recover.”
S-MAX Concept delivers style without compromise
The new Ford S MAX Concept employs the latest Ford global design language with a high mounted grille and swept-back organic LED headlamps; the front bonnet sweeps seamlessly into the sharp raked front screen, which in turn flows into the roof to create a unique glass roof graphic.
The versatile interior offers anything from four-to seven-seat configurations and places the focus firmly on the driver. The high-set instrument panel, door panels and innovative interior roof design maximises feeling of spaciousness; and high quality materials, including an ultra-soft leather wrap for the instrument panel, gives the interior a sophisticated aura.
The S-MAX Concept offers advanced safety and convenience technologies including Intelligent Protection System with Pre-Collision Assist, which identifies pedestrians and automatically applies the brakes if a collision is imminent. Dual-View Display allows the driver to receive important information while from the same centre console screen the front passenger can enjoy a movie.
“The launch of this all-new concept takes the Ford S-MAX to a new level of excellence,” said Barb Samardzich, vice president, Product Development, Ford of Europe. “We want our S-MAX customers to live a life without compromise, and have taken a no-compromise approach to every aspect of its design and engineering.”
Vignale offers unique experience
Ford’s vision for the Vignale experience includes collection and delivery for vehicle servicing, free lifetime carwashes and invitations to special events. Customers also could expect a dealer principal greeting on the handover of their new car, a named and dedicated point-of-contact and branded handover documents including a leather document wallet.
“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, vice president, Marketing, Ford of Europe.
Presented in an exclusive and sophisticated four-door saloon body style, and also as a wagon, the all-new Mondeo Vignale combines traditional coach-building with contemporary design and material trends. Smart technologies include front and rear Park Assist with Rear View Camera to make parking easier. The interior features leather armrests for door interiors, and exclusive seating with “Vignale” detailing and premium soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre armrest.
“Our vision for the Vignale product range is to deliver vehicles with true upmarket credentials,” said Martin Smith, executive design director, Ford of Europe. “We wanted to create something unique for Ford, with world-class quality and craftsmanship.”
The Ford stand at this year’s Frankfurt Show offers a taste of the Vignale experience through the Vignale lounge where visitors can view the Ford DESIGN Watch Milano, an exclusive wristwatch that combines sporty elegance with high precision.
Power of choice
The new version of Ford Focus 1.0-litre EcoBoost will be the first non-hybrid petrol family car in Europe to offer 99 g/km CO2 emissions when it goes on sale in Europe in 2014*.
Equipped with a specially calibrated 100 PS version of Ford’s award-winning engine – named International Engine of The Year 2013 and 2012 – the new Focus 1.0-litre EcoBoost features Ford ECOnetic Technology, including ultra-low rolling resistance tyres, unique aerodynamics under the car, and revised gearing.
Ford will next month also launch the Fiesta 1.0-litre EcoBoost Automatic, the first Ford to offer an automatic transmission with the award-winning engine.
The electrified vehicle range will be extended to include the C-MAX Energi and Mondeo Hybrid next year following the recent launch of the Focus Electric.
The new Ford EcoSport will also be available with the 1.0-litre EcoBoost engine and a limited edition version is now available to order exclusively online. It will feature a special equipment package that includes an exclusive Ford SYNC AppLink package, 17-inch alloy wheels and leather trim.
Ford’s 1.6-litre EcoBoost production car engine is the driving force behind the new-for-2013 Formula Ford single-seater race car, on show at Frankfurt. The high-efficiency turbocharged unit is equipped with remapped electronics in race format to deliver a power output of more than 200 PS.
Tourneo Courier completes people-mover family
The production version of the Tourneo Courier is revealed for the first time in Frankfurt. Offering class-leading space, practicality, fuel economy and safety features, the five-seat Tourneo Courier is the most compact member of the Tourneo family and expands Ford’s people-mover range into the small-car segment.
Based on Ford’s latest global small-car platform, the Tourneo Courier offers ample space for five people and their luggage, with the agile handling of a compact car. The vehicle’s twin rear sliding doors provide best-in-class access, while 60/40 split folding rear seats offer outstanding flexibility.
The Courier joins the five-seat Tourneo Connect which will also be on display in Frankfurt, the seven-seat Grand Tourneo Connect and the Tourneo Custom, and will go on sale in Europe by mid-2014.
Ford at Frankfurt
The Ford press conference will take place at 11.30-12:00 CET at the Ford stand, in Hall 9.1 on Sept.10, when Odell will address the media, and can be viewed at 
Ford will on Sept. 10 also be presented with a number of awards at the IAA Automotive Designers’ Night award ceremony: for B-MAX for both its exterior design and TV advert. Ford SYNC will also receive a special mention.

* The stated fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended. Results in MPG also correspond to this European drive cycle and are stated in imperial gallons. The results may differ from fuel economy figures in other regions of the world due to the different drive cycles and regulations used in those markets



9/9/2013 12:05 AM