BARCELONA, Spain - The global debut of the all-new Mustang took place yesterday. In Europe, the debut of the latest version of the motoring icon – which is set to go on sale in Europe for the first time – took place in Barcelona. The Edge Concept and the Ka Concept also made their European debuts at the high-profile event.
All three vehicles were introduced in front of a select audience of about 2,500 media, dealers and employees at Ford’s special “Go Further” event in Barcelona.
“Despite the challenging market conditions, Ford continues to heavily invest in new products in Europe to position the company for success in the future,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “The introduction of Mustang and the Edge Concept and Ka Concept are proof of our commitment to building our line-up with exciting new vehicles.”
In addition to unveiling the new Mustang, Executive Chairman Bill Ford also presented the company’s Blueprint for Mobility and outlined Ford’s global and European market progress. He was joined by Barb Samardzich, chief operating officer, Ford of Europe, who delivered an insight into Ford’s plans to continue forging a path as a global technology leader.
First Mustang for Europe
The new Ford Mustang will be the first Mustang to go on sale in the Europe following almost 50 years of production in the U.S. Fastback and convertible models promise world-class levels of performance and refinement with sleek design that retains iconic Mustang design elements recognisable to car fans across Europe.
New Mustang will deliver power of choice in Europe, from 5.0-litre V8 engine to the all-new fuel-efficient 2.3-litre EcoBoost engine, and has been developed with performance, driving dynamics and usability in mind.
Edge concept previews new large upscale SUV for Europe
Ford’s Edge Concept, unveiled by Jim Farley, executive vice president of Ford Global Marketing, Sales and Service and Lincoln, offers strong hints at the technology, dynamic design, and craftsmanship that will define the new large Edge SUV Ford has confirmed for Europe.
The Edge will join new Kuga and new EcoSport to offer a comprehensive line-up of redesigned Ford SUVs – a market segment that grew from 6.5 per cent to 11.9 per cent of vehicle sales between 2005 and 2012. Ford projects the segment will increase by 22 per cent in Europe between 2013 and 2018.
The Edge Concept features advanced, automated driving technologies such as self parking and obstacle avoidance systems currently under development by Ford; sleek exterior design that communicates athleticism, confidence and capability; and an interior finish with premium materials and craftsmanship surpassing segment expectations
Ka Concept vision for small global value car
The new Ford Ka Concept, introduced at “Go Further” by Odell, reveals Ford’s vision for a practical choice for urban drivers, offering advanced technology only usually found in larger cars and a glimpse of a potential future generation Ford Ka for Europe.
Ford has sold more than 1.8 million Ford Ka cars since the vehicle was first launched in 1996 and projects that worldwide the small car segment will increase by 35 per cent by 2017.
The Ka Concept showcases clever design and remarkable fuel efficiency at an affordable price with technology including SYNC with Voice Control and AppLink, and MyFord Dock that stores, mounts and charges phones and satnavs.
“One year after Ford first outlined how cost, brand and product are the pillars for us to transform our business in Europe at the 2012 Go Further Event in Amsterdam, this event in Barcelona demonstrates how quickly we are acting on our promises with a continued aggressive product roll-out, technical innovation, and commitment to delivering sophisticated vehicles at affordable prices,” Odell said.