DETROIT - With all eyes on Detroit during press and industry preview days at the North American International Auto Show (NAIAS), many industry organizations use this backdrop to dole out annual awards to the brightest and best within the automotive industry. This year, Ford received several awards from industry notables including Cars.com, the Eyes on Design organization, Polk and WardsAuto.
The Ford Mustang earned the 2014 Shoppers’ Choice award from Cars.com. According to the car shopping website, the winner in this category is selected by reviewing which cars shoppers are searching most on Cars.com. The top ten most-searched vehicles are then posted on the Cars.com Facebook page for fans to vote on. The vehicle with the most votes takes home the award.
Mustang also carried away top honors as the Best Production Vehicle in the Eyes on Design competition – known as the officially-sanctioned design award for NAIAS. Each year, one production vehicle and one concept are selected by active and retired design heads of automotive manufacturers and transportation design chairs from top art schools.
Polk, a leader in automotive data and marketing solutions, also uses NAIAS as an award sharing venue. Unlike other awards that utilize voting or a panel of judges to determine winners, Polk’s’ annual Automotive Loyalty Award winners are determined by data alone. By monitoring which makes and models receive the most repeat sales, Polk is able to recognize vehicle manufacturers that foster the most customer loyalty. This year, Ford Motor Company received the award for most loyalty to a manufacturer, most overall loyalty towards a make, and most African-American loyalty to a make.
Under-the-hood elements also are up for recognition during NAIAS and Ford’s impressive 1.0-liter EcoBoost engine has now been added to WardsAuto’s 10 Best Engines list. In a statement, Wards noted, “Ford’s 1.0-liter EcoBoost® engine has garnered a prestigious 2014 Ward’s 10 Best Engines Award, adding to the growing quiver of accolades for the impressively powerful and remarkably fuel-efficient powerplant.”
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