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The all-new EcoSport on display at the Ford stand at Auto China 2012.
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 Ford Provided Unique Experiences to Visitors at Auto China 2012

DATE: Will be calculated from "Release Start Date" field.

BEIJING, China — With four new vehicles on display, Ford’s stand at Auto China 2012 has been packed with excited visitors since the first show day. Ford’s full range of SUVs in China – the all-new EcoSport, the all-new Kuga and the iconic Explorer, together with Ford Edge, have attracted plenty of attention among Chinese SUV lovers, with many amazed by the smart technologies and advanced features offered.
 
“I was really surprised by Ford’s new vehicle line-up this year, especially the Ford Kuga. I saw several people on the stand testing the automatic tailgate, which actually works very well and seems to be easy to operate,” said Zhuo Yu, who visited the auto show with her daughter and spent a lot of time checking out new features on the “smarter SUV,” the all-new Kuga, like the hands-free tailgate and the award-winning voice activated in-car connectivity SYNC system.
 
In addition to the Kuga, the all-new EcoSport, taking centre stage, is another eye-catching offering by Ford this year. Targeting customers in the small SUV segment, the all-new EcoSport, equipped with the advanced 1.0 L EcoBoost engine, combines the capability of an SUV with excellent fuel efficiency. As an urban SUV coming with a streamlined body and fun-to-drive character, the EcoSport appeals to young customers in larger cities like Beijing, Shanghai and Chengdu where there is strong demand for a smaller SUV.
 
For the first time, Ford also introduced its global high performance car, the all-new Focus ST, to Chinese enthusiasts. A yellow Focus ST, on display at Ford stand next to the New Focus, demonstrates of Ford’s passion to offer an exhilarating sporty experience to drivers around the world.
 
One of the new features Ford introduced on the stand this year is the Blue Oval Card. With a Blue Oval Card, visitors can have quick access to relevant information by simply sweeping the card on several LED interactive stands located around the stand. The card also allows visitors to record their unique visiting experience with Ford and access information such as photos with the all-new Focus ST, to share with family and friends later.
 
To further engage with visitors, Ford has introduced several interactive activities including the Crowd Game which allows a group of visitors to virtually control the all-new EcoSport by collectively leaning left or right and unlocking information about the vehicle at each turn. Many visitors have been impressed with the “drifting with Ken Block experience,” which uses advanced augmented reality which allows participants to feel as if they are driving with motorsports star, Ken Block.
 
“I have never tried something like this before. It is interesting because it somehow lets you feel part of it. I may come back to play one more time with my friends. I guess that would be more fun,” said Wendy Huang after trying out the game to visually drive with Ken Block.
 
 
 
Visitors have been amazed by the hands-free liftgate on the all-new Kuga.
Visitors take a close look at the Explorer cutaway to see inside the body shell of a premium Explorer SUV.
 
“Drifting with Ken Block” is a must-play interactive at the Ford stand.
 
   

  

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4/30/2012 5:00 AM