JAKARTA, Indonesia — As 17 million people in greater Jakarta prepared their annual homecoming journey at the end of Ramadan, the Islamic month of fasting, Ford Motor Indonesia (FMI) organised Driving Skills for Life (DSFL)-related programs to remind people to drive safely and fuel-efficiently during the festive season.
FMI took a proactive approach to socialising its DSFL program by handing out flyers comprising of safe and fuel-efficient driving tips at a rest area known as KM 19, located at a strategic point along the Jakarta-Cikampek toll way, where at least 16,000 travellers pass through every day during the holiday.
"We are expecting to reach at least 12,000 travellers with this initiative. The tips are very simple, easy to follow, and very practical to read during their break at the rest area," said Lea Kartika Indra, communications manager, FMI, who took part in handing over the flyers.
In addition to handing out flyers, Ford also distributed 'takjil', sweet snacks for breaking the fast, and provided a quick vehicle check to ensure safe travel. The program ran at the peak of homecoming from August 11-18.
Earlier this month, Ford also delivered a DSFL program to employees of Schneider Electric at its facility in Jakarta - the second DSFL session for the company following a successful session at its Cikarang Industrial Estate facility.
More than 350 employees of the electrical manufacturer and Astra Autopart joined the special session, preparing them for the Ramadan homecoming, when Indonesians traditionally return to their home villages.
"We took this opportunity to remind people about safe and fuel-efficient driving as they are preparing their homecoming journey," said Bagus Susanto, managing director, FMI. "We expect them to put to good use the practical safe driving tips they learned at the session, arriving safely at their destination to celebrate Ramadan with their families and friends."
Ford expected to reach at least 12,000 travellers with this initiative.
The programs aim to remind people about safe and fuel-efficient driving as they are preparing for homecoming journey.