DEARBORN - Ford President and CEO Alan Mulally recently met with Ford Argentina dealers, congratulating them for their record-breaking sales achievement in the country during 2011. The meeting with Mulally capped a trip organized to share with dealers the past, present and future of Ford Motor Company.
The group of 32 dealers from Argentina visited the Henry Ford Museum, the Rouge Complex and the Edsel and Eleanor Ford House, where they were taken through the exciting historical origins of the company.
At Ford World Headquarters, Ford Board Member Edsel Ford, President of The Americas Mark Fields, Group Vice President of Marketing Sales and Service Jim Farley, Ford Controller K.R. Kent and Global Marketing, Sales and Service Operations Director Elena Ford hosted a dinner where Argentina's brand image leadership and the 35 percent year-over-year growth achieved in 2011 were recognized.
Argentina's dealers learned from Ford senior executives of the company’s growth plans and the important role South America plays in the One Ford Plan. Key business messages were shared through visits to the Product Development Center (PDC) and Dearborn Development Center test track and through meetings with senior executives.
At the PDC, dealers were introduced to the world of engineering and design by Global Product Development Engineering Vice President Hau Thai Tang and Ford Vehicle Designer Lon Zaback.
The dealers also had the chance to see the future of Ford in a review of upcoming launches and in a test drive of the new models that will soon be launched in their market.
Dealers were fully motivated by the whole experience and returned home to Argentina encouraged about Ford growth plans in their country and confident in the role they will continue to play in the company’s future success.