MANILA, Philippines — More than 300 participants have already experienced the smart technologies in the all-new Focus as Ford Philippines completed two legs of the “Start it. Share it. Win it.” campaign at two popular shopping malls around Manila.
The participants experienced the segment-first smart technologies such as Active Park Assist and Active City Stop in the all-new Focus. Participants were also given the opportunity to try out the award-winning Ford SYNC, powered by Microsoft, in the all-new Focus.
Marketing Manager for cars, Prudz Castillo was optimistic as the back-to-back weekend activations came to a close.
“Our participants are very eager to try the smart technologies and we are excited to bring the Focus’ Start it. Share it. Win it. campaign to even more locations in the city over the next couple of weeks,” he said.
Leading radio station 99.5RT was on-site to broadcast event updates and call on its listeners to drop by the events.
Further activations will be held during September.
Start it. Share it. Win it. was designed to engage Filipino consumers with real-life ‘smart-demos’ of two of the all-new Ford Focus’ first-in-segment, smart technologies. It provides a unique opportunity for customers to become part of the local market launch of the all-new Focus by participating both online and on-the-ground over a 12-week period that will include various event locations across Metro Manila.