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Ford India’s executive director for Marketing, Sales, and Service Vinay Piparsania poses with Olympian Vijender Singh and the Endeavour alterrain edition.
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 Ford Partners with National Geographic for New Adventure Series on TV

DATE: Will be calculated from "Release Start Date" field.

NEW DELHI — The ‘all-terrain’ capabilities of Ford India’s mighty SUV Endeavour found a match in the indomitable spirit of five intrepid, adventurous souls whose amazing journeys will soon be seen on a TV series in India.

Ford India and National Geographic channel on Tuesday announced MyEndeavour alterrain – a new adventure driving series which will feature five people from different walks of life, each of whom sets out on a thrilling journey, enroute deriving inspiration from an endeavour.

Viewers can watch best-selling writer Chetan Bhagat, film maker Nagesh Kukunoor, Olympian boxer Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in Ford’s latest Endeavour Alterrain Edition in pursuit of their personal endeavours.
MyEndeavour alterrain will be telecast weekly on the National Geographic Channel, starting in May.
“Ford has found a fitting partner in National Geographic Channel to present MyEndeavour alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show will be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour alterrain Edition,” said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.
The five individuals will drive through diverse terrain seated in the secure confines of the Endeavour alterrain Edition, which comes with a wood-paneled interior embellished with subtle but classy molten metallic touches. The recently refreshed alterrain Edition adds an intuitive dimension to driving with practical technology-based features such as shift-on-the-fly (easy shift to four-wheel drive), touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stack that will complement the tough and practical tasks (off-road, luggage, passengers) that the SUV is meant to do.
On the outside the Endeavour alterrain Edition features eye-pleasing alloys with a sharp front grille crowned with an aesthetic nameplate badge, a front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror. This edition of the Ford Endeavour can be distinctly recognized by its ‘alterrain’ moniker that adds to the SUV’s impressive road presence.
MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst. Their journeys will be documented across breathtaking landscapes and all kinds of terrain, this vast country has to offer,’’ said Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India.
Nagesh Kukunoor’s ultimate endeavour was to complete an unfinished road-trip he started in 1995 and explore the journey as a concept for one of his next films, while Olympian Vijender Singh drove through Rajasthan till the border with Pakistan and sing for the Jawans (soldiers) posted there.  
“I own an Endeavour and am impressed by its go-anywhere capabilities and driving comfort. I am looking forward to this amazing journey through villages and towns of colourful Rajasthan and meet our brave soldiers at the border,” said Singh, a medal winner at the 2008 Olympics.
The event saw over one million impressions on Twitter, as participants and their fans tweeted it live.
Gul Panag will drive from Goa to Hampi to capture the essence of cultural diversity of India. Likewise, Bhagat is driving to Junagarh in Gujarat to meet India’s only African tribe ‘Siddhis’ while Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.
Endeavour’s brand recognition in India comes from Ford’s legendary 4x4 DNA and the SUV bagging the ‘Most Dependable SUV’ recognition in the JD Power Asia Pacific Vehicle Dependability Study three years in a row.
“As more customers aspire to get away from the monotony of daily life to find meaningful pursuits along the road less travelled, Ford India has transformed its traditionally practical, versatile and muscular Endeavour to become more aesthetic, fuel efficient and interactive while preserving its bold personality at the core. The MyEndeavour alterrain show is a reflection of that aspiration.” concluded Piparsania.
 
(Left to right) Piparsania film maker Nagesh Kukunoor, actor Gul Panag, Olympian pugilist Vijender Singh, actor Rajeev Khandelwal, writer Chetan Bhagat and Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India  with the Ford Endeavour alterrain Edition in the background.
The new Ford Endeavour alterrain edition.

  

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2/26/2013 1:55 AM