PANAMA CITY, Panama – Ford Motor Company broke ground earlier this month on a new sales facility in Panama, underscoring the company’s commitment to invest in this growing market.
The $6 million-plus Ford Cincuentenario dealership, located in Costa del Este, will be a modern showcase designed to expand and increase the brand’s presence in the country. Costa del Este is an upscale area in Panama City, featuring chic stores, cafes and parks.
Panama is a growing market for Ford in Central America. The new showroom is the second Ford Cincuentenario facility in Panama, bringing the total number of Ford showrooms in the country to six.
“We are extremely proud of the success we have had in Panama and are excited about opening our second facility in the country,” said Alejandro Galindo, president, Ford Cincuentenario. “This new facility and its strategic location will allow us to introduce discerning customers in Panama to the broad lineup of vehicles that lead in design, quality, safety, technology and fuel efficiency.”
Sales of Ford vehicles are increasing in Panama. The company’s two dealers there combined to sell 937 vehicles through June, a 7 percent increase versus 2013.
“Ford Central America is committed to providing best-in-class products and services to our Panamanian customers through our expanding network,” said Pablo Hasse, managing director, Ford Puerto Rico, Central America and Caribbean. “We look forward to introducing even more Panamanian customers to the Ford brand and our world-class vehicles.”
As with Ford Central America, Ford Cincuentenario is dedicated to corporate social responsibility. Among its initiatives is the sponsorship of FANLYC (Friends of Children with Leukemia and Cancer), a non-profit organization that helps parents whose children have serious illnesses. During the Panamanian Children’s Day holiday, Ford Cincuentenario donated $500 from the sale of each car to the organization, a contribution of $10,000.