TAIPEI, Taiwan – Ford Lio Ho joined in part of the carnival-like celebrations for the 100th national day in Taiwan last month, by providing a fleet of Mondeo and Focus cars for a colourful and symbolic religious pilgrimage across Taiwan.
Ford Lio Ho, a foreign joint venture with an almost 40 year history in Taiwan, was thrilled to be part in the Bobee (Blessing) Taiwan pilgrimage event to show its good wishes to Taiwan during the celebration period for the meaningful National Double Tenth Day.
Ford provided 30 Mondeo and Focus cars as a fleet leading the Bobee Taiwan pilgrimage, an event initiated by famed religious groups, including Hsinyin Prince’s Temple in Tainan and Hsinkang Fung Tien Temple in Chiayi, and supported by the Council for Cultural Affairs. The Ford motorcade, dubbed “Having Fortune,” symbolized good Ford cars offering people a fortunate mobile life.
The pilgrimage started from Tainan in southern Taiwan, on October 8 and traveled 300 km along the Taiwan First Provincial Highway before arriving in Taipei on October 10. Along the way, there were also traditional performances and fireworks to draw the attention and crowds.
"Ford is glad to have this opportunity to join the meaningful activity as a 40-year foreign company operating in Taiwan," said Albert Lee, president of FLH.
Ford’s fans showed their passion on Facebook, too. Prior to the event, a promotion message was posted and encouraged fans to re-share the event to their own Facebook walls, and over 30 fans spread it out in two days, which helped create additional buzz for the event. Moreover, some fans who spotted Ford’s fleet even took pictures and uploaded videos on the Ford Taiwan fan page.
“We are honoured and delighted to join this event to celebrate this historic event. Our participation not only represented our joy for the milestone of this country but also showed that Ford Lio Ho always wants to be closer to the local community,” said Anderson Liu, marketing & sales director of FLH.
“Through this sponsorship, we also better enhanced the exposure of Ford
Mondeo and Focus as we believe that a great product should be introduced to the customer through a variety of interesting ways.”
|30 Ford cars lined up to show a grand vision.
||Facebook fans shared snaps during the pilgrimage.
||A photo shared by Facebook fans was taken at Taoyuan, about 40 kilometres south of Taipei.|